Associate Brand Manager, TUMS

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the Role

The Associate Brand Manager for TUMS drives brand performance through strong analytics, effective cross-functional collaboration, and flawless marketing execution. You will analyze business and KPI trends to identify growth opportunities, lead national brand programs across digital, social, shopper, and e-commerce channels, and ensure high-quality agency deliverables. You will also manage packaging artwork updates, support innovation pipeline development, and own the digital shelf to strengthen consumer engagement and brand health.

This is a full-time, flexible hybrid position requiring three days per week in the office, reporting to Haleon’s Warren, NJ location.

Key Responsibilities

1. Performance Management & Analytics

• Analyze business performance to identify drivers and drainers, recommending actions to strengthen brand health and consumption.

• Prepare regular KPI dashboards, including consumption, share, equity, media, and digital performance.

• Partner with Finance, Supply Chain, and Sales to enhance forecasting accuracy and identify risks and opportunities.

2. Marketing Plan Execution

• Develop strategies and tactics, and lead execution of national brand programs, including consumer promotions, social media, digital ecosystem management, and shopper programs that drive engagement at retail.

• Coordinate with creative, media, and shopper agencies to ensure on-time, high-quality deliverables.

• Digital Commerce: Own the digital shelf, including claims, content, images, portfolio optimization, and ratings & reviews.

3. Project Management

• Artwork Management: Lead and manage all packaging graphics updates, ensuring alignment with brand guidelines, legal requirements, quality standards, and regulatory approvals.

• Innovation Pipeline: Assist in the development and execution of a robust innovation pipeline, including consumer testing, business cases, and commercialization support.

Why you? 

Basic Qualifications

• Bachelor’s degree in Business, Marketing, or a related field.

• Minimum of 2 years of experience in Brand Management, Trade Marketing, or Digital Marketing, including familiarity with market insight systems/sources (e.g., IRI, Nielsen, Numerator, Ipsos, Kantar), digital analytics, social listening, and performance media dashboards.

• Experience leading/executing marketing campaigns/initiatives.

• Must be data-driven, with the ability to identify patterns, drivers, and opportunities, and capable of distilling data into insights.

• Demonstrated ability to take initiative, anticipate needs, and propose solutions rather than waiting for direction.

• Ability to manage multiple projects and track progress effectively.

• Demonstrated ability to build strong relationships, communicate clearly, and adapt to different audiences.

• Must be comfortable navigating evolving digital tools, platforms, and content requirements.

• Actively seeks consumer insights and incorporates them into decisions; understands how consumers shop, behave online, and perceive brands.

• High learning agility and curiosity.

Preferred Skills:

• MBA or master’s degree in a related field.

• Experience preferably in CPG.

• Knowledge of executing full-funnel marketing campaigns.

• Experience working with creative, media, and shopper agencies.

• Understanding of P&L drivers, category dynamics, or brand management.

Compensation: The salary range for this role is: $115,765 - $144,706 plus an annual bonus.

Location: This role is based in based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

#Li-Hybrid

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

 Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [email protected]. Please include the following in your email: 
Use subject line: ‘Haleon Careers: Job Accommodation Request’ 
Your Name and contact information 
Requisition ID and Job Title you are interested in 
Location of Requisition (city/state or province/country) 
Description of specific accommodation you are requesting 
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.