Associate Brand Manager, Portfolio & Equity - Ziploc

Posted Yesterday
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Racine, WI, USA
In-Office
Senior level
Consumer Web
The Role
Lead brand strategy and commercial execution for Ziploc by managing sales & operations planning, driving product innovation from concept to launch, developing sustainability claims, analyzing syndicated and internal data to inform decisions, overseeing website and ecommerce content, and partnering with agencies to boost ratings, reviews, and conversion.
Summary Generated by Built In

SC Johnson has been leading with purpose for 140 years, building high-quality products and iconic brands found in homes, schools and businesses in virtually every country worldwide – including OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s Clean Day®, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more.
The 13,000 people of our global, fifth-generation family company are committed to making the world a better place today and for future generations.

ABOUT THE ROLE

You will play a pivotal role in shaping the future of one of the most iconic brands in consumer products. As the Associate Manager, Brand Portfolio & Equity, you will bring brand strategy to life by driving innovation and translating brand positioning into powerful media‑to‑cart execution. This is a highly visible role where your brand expertise directly influences how consumers experience Ziploc—online, in‑store, and at home. In this role, you’ll partner cross‑functionally to build and execute a strong innovation pipeline, align sales and operations planning, and accelerate ecommerce growth. You will turn strategy into action by developing impactful sales and marketing assets that elevate the portfolio and fuel growth. If you thrive at the intersection of brand building, innovation, and commercial execution, this is an opportunity to make a measurable impact on a beloved consumer brand.

KEY RESPONSIBILITIES

Sales & Operations Planning, Innovation, and Claims Development:

  • Lead Sales & Operations Planning for the Ziploc team, coordinating with peers and leadership to deliver effective monthly business planning and review process.

  • Identify, lead, and deliver best-in-market innovations from concept to launch, rooted in brand strategy, inspired by compelling consumer insights and positioned to win with relevant audiences.

  • Develop and implement comprehensive claims strategy for our sustainability portfolio, including a short- to long-term roadmap of milestones.

  • Take charge of the business by analyzing syndicated data (Nielsen), internal shipment data, market research and other sources to both monitor performance and make actionable business recommendations.

Portfolio Strategy, Media to Cart, Partnerships, and Market Optimization:

  • Lead and execute website overhaul and ongoing updates for the Ziploc brand website based on ongoing and timely priorities for the brand.

  • Lead and execute ratings and review campaigns for our portfolio, with particular focus on our new product launches.

  • Partner with creative agencies to develop ecommerce content that converts shoppers and builds awareness for our broader portfolio.

REQUIRED EXPERIENCE YOU’LL BRING

  • Bachelor’s degree and 5+ years of marketing experience OR and advanced degree and 3+ years of marketing experience required

  • Qualified candidates must be legally authorized to work in the United States without current and future sponsorship

PREFERRED EXPERIENCES AND SKILLS

  • Strong interest in CPG industry

  • Working on cross-functional team

  • Ability to build strong working relationships

  • Passion for innovation and sustainability

  • Prior experience in the CPG industry

  • High sense of urgency

  • Proven project leadership capability and propensity to grow within brand management and other commercial roles (including sales, customer marketing, and shopper marketing roles)

  • Demonstrate honesty, courage and transparency in words and actions

  • Promote collaboration by valuing others and building trust‐based relationships

  • Remove barriers by focusing on priorities, making timely decisions, and maximizing empowerment

  • Acknowledge tradeoffs, take appropriate risks and own all outcomes good or bad

  • Passionately deliver winning results individually and through others

  • Approach situations and processes with curiosity and open‐mindedness while applying new learnings

JOB REQUIREMENTS

  • Full time onsite role in Mt. Pleasant, WI

  • Remote work is available once per week for eligible employees after 90 – day onboarding period

  • This role is eligible for domestic relocation

BENEFITS AND PERKS

SC Johnson’s total compensation packages are at or above industry levels. In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service. As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.


Inclusion & Diversity

We’re a global business, with people from every culture, ethnicity, race, religion, gender identity, sexual orientation, age and ability. We recognize the breadth of human experience, and we work to celebrate it. It is our goal to build a diverse, inclusive and supportive work environment where all people can thrive.

We’re committed to ongoing efforts that help us attract, hire, and retain diverse talent who want to build a positive, inclusive environment. Read more about our ongoing initiatives at https://jobs.scjohnson.com/inclusion.


Better Together

At SC Johnson, we believe people achieve their best when they collaborate and work together in person. We value connection to strengthen teamwork, accelerate problem solving, and drive innovation.


Equal Opportunity Employer

The policy of the Company is to ensure equal opportunity for all qualified applicants and employees without regard to race, color, religion, gender, marital status, sexual orientation, national origin, ancestry, age, gender identity, gender expression, disability, citizenship, pregnancy, veteran status, membership in any active or reserve component of the U.S. or state military forces, genetic history or information or any other category protected by law.


Accommodation Requests

If you are an individual with a disability and you need an accommodation or other assistance during the application process, please call our Human Resources department at 262-260-3343 or email your request to [email protected]. All qualified applicants are encouraged to apply. Download the EEO Know Your Rights poster for more information. 


Skills Required

  • Bachelor's degree and 5+ years of marketing experience OR advanced degree and 3+ years of marketing experience
  • Legally authorized to work in the United States without current and future sponsorship
  • Full-time onsite work in Mt. Pleasant, WI (remote one day/week eligible after onboarding)
  • Experience using syndicated data sources (e.g., Nielsen) for business analysis
  • Experience in CPG industry or brand management, including ecommerce and product launch execution
  • Proven project leadership and ability to work cross-functionally with sales, operations, and agencies
  • Experience developing sustainability claims and roadmap for product portfolios

SC Johnson Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about SC Johnson and has not been reviewed or approved by SC Johnson.

  • Strong & Reliable Incentives Pay is frequently framed as fair or good when bonuses and profit sharing are included, suggesting meaningful upside beyond base salary. The total rewards approach is positioned as benchmarking to market standards and rewarding performance through variable compensation elements.
  • Retirement Support Retirement offerings are repeatedly described as a strength, including 401(k) matching and, in some cases, additional retirement contributions. These programs appear to materially improve perceived total compensation for long-tenure employees and those prioritizing savings benefits.
  • Parental & Family Support Family-oriented benefits stand out, with parental leave, childcare support in certain locations, and recognition for working-parent support programs. This breadth is presented as a distinctive part of the package compared with more narrowly focused benefits offerings.

SC Johnson Insights

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The Company
HQ: Racine, WI
12,652 Employees
Year Founded: 1886

What We Do

We’re SC Johnson, a family company at work for a better world™. We are a leading manufacturer of household cleaning products and products for home storage, air care, pest control, shoe care and professional products. SC Johnson’s high-quality products and iconic brands include OFF!®, Raid®, Glade®, Windex®, Scrubbing Bubbles®, Ziploc®, Mrs. Meyer’s® Clean Day, method®, Autan®, Baygon®, Mr Muscle®, Duck®, Lysoform® and more, and are in homes, schools and businesses in virtually every country worldwide. We’re a fifth-generation, family-owned and led company with 13,000 employees and operations in 70 countries. Founded in 1886 and headquartered in Racine, Wisconsin, we believe that a more sustainable, healthier and transparent world that inspires people and creates opportunities isn't just possible – it's our responsibility. SC Johnson includes both SC Johnson Professional, providing solutions to healthcare, industrial and institutional markets, and SC Johnson Lifestyle Brands, a growing house of like-minded brands working together for bold, transformative growth. Learn more about SC Johnson on our LinkedIn “Life” tab, at https://scjohnson.com or https://jobs.scjohnson.com.

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