Associate Brand Manager, Papers - Zig Zag

Who we Are:

Turning Point Brands, Inc. (NYSE: TPB) is a leading manufacturer, marketer, and distributor of branded consumer products with active ingredients. We sell a wide range of products exclusively to adult consumers, from our iconic brands to our next generation products to fulfill evolving consumer preferences. Our three focus segments are led by our core, proprietary brands including Zig-Zag® (rolling papers and wraps), Stoker’s® (looseleaf chew and moist snuff) along with our distribution platforms in NewGen. Our products are sold in over 215,000 retail outlets in North America and through our e-commerce platforms. Our businesses generate solid cash flow which we use to finance acquisitions, increase brand support, expand our distribution infrastructure, and strengthen our capital position.

Let’s Build Great Experiences Together!

As a team of ambitious individuals, we strive to be the best at what we do. We have an entrepreneurial and creative approach to get the job done. Do you have a great attitude about life? Are you a great communicator with the ability to learn? Do you have tenacity, grit and are unafraid to fail? If you answered yes to these questions, we want you on our team!

About the job

Zig-Zag is seeking an Associate Brand Manager to help develop and execute marketing initiatives that drive brand growth, awareness, and loyalty. You’ll play a key role in planning and delivering creative, consumer-first programs that live across digital, retail, and experiential channels- working closely with the broader brand team to ensure flawless execution.

Essential Functions

• Strategy & Planning
  • Lead development of annual brand plans, growth strategies, and campaign roadmaps aligned with company objectives.
  • Lead competitive analysis and market opportunity assessment
  • Oversee go-to-market strategy for tobacco category
  • Ensure brand positioning, messaging, and creative execution remain consistent and culturally relevant.
  • Partner with Director of Brand on strategic brand direction and resource allocation
• Analytics & Customer Insights
  • Own customer segmentation strategy for non-tobacco and develop eep audience understanding
  • Synthesize research, data, and market intelligence into actionable brand insights
  • Track and analyze brand health metrics (awareness, perception, consideration, loyalty)
  • Identify whitespace opportunities and emerging customer needs
  • Translate complex data into clear strategic narratives for stakeholders

• Campaign Leadership and Launches
  • Manage day-to-day execution of brand campaigns, ensuring on-time delivery and cross-functional coordination.
  • Track campaign results, analyze performance metrics, and provide actionable insights for optimization.
  • Lead end-to-end campaign planning, development, and execution across channels
  • Manage promotional calendar and ensure coordinated go-to-market timing
  • Own launch playbooks for new products, features, or market entries
  • Coordinate creative production processes from brief to final delivery
  • Troubleshoot execution challenges and keep campaigns on track
  • Review and approve creative work for strategic alignment and brand integrity
  • Ensure brand experience ladders up to strategic positioning across all channels
• Cross-Functional Collaboration
  • Partner with Product Development on commercialization and launch plans for new products or line extensions.
  • Support Trade Marketing with POS, retail programs, and field activation assets.
  • Maintain strong alignment with Sales, ensuring marketing initiatives drive measurable in-store impact.
  • Partner with Creative and Digital and Social teams to lead marketing strategy and execution of campaigns across digital, retail, and experiential channels.
  • Partner with creative agencies and internal teams on breakthrough brand ideas
  • Manage external agencies and production partners, ensuring creative excellence and brand consistency.
  • Maintain organized systems for creative assets and marketing materials.

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or related field. MBA Preferred.
• 3–5 years of experience in brand marketing or consumer products.
• Strong analytical, project management, and creative problem-solving skills.
• Experience managing campaigns across social, digital, and retail environments.
• Collaborative, proactive, and detail-oriented with a strong sense of ownership.

Preferred Qualifications

• Master of Business Administration (MBA) or other advanced degree preferred.
• Industry experience in Brand Management.

Let’s talk money and perks!

Turning Point Brands offer a competitive salary range of $80,000 to $100,000 plus bonus eligibility and annual benefits.

• 12 Paid Holidays
• PTO (Paid Time Off)
• 401K with company match
• Medical, Dental, Vision Insurance
• Short Term Disability Insurance
• Basic Life Insurance
• Tuition Assistance
• DailyPay

Turning Point Brands is an equal opportunity employer. We hire qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected classes.

BE AWARE OF FRAUD: When applying for a job at Turning Point Brands (TPB) you will be contacted via correspondence through our official job portal with a clrco.com e-mail address; direct phone call from a member of the TPB team; or direct e-mail with a tpbi.com e-mail address. TPB does not request payments for interviews or at any other point during the hiring process. TPB will not ask for your personal identifying information such as a social security number, birth certificate, financial institution, driver’s license number or passport information over the phone or via e-mail. If you believe you are a victim of identity theft, contact the Federal Bureau of Investigations internet crime hotline (www.ic3.gov), the Federal Trade Commission identity theft hotline (www.identitytheft.gov) and/or your local police department. Any scam job listings should be reported to whatever website it was posted in.