Job Description:
The Associate Brand Manager will participate in preparation, execution and evaluation of the defined activity plan including communication, promotions and other projects in order to achieve business goals.
This exciting position will support our Fruity and Seasonal Portfolio while maintaining brand guidelines, creative assets and merchandising standards to ensure consistent visual execution across retail and digital touchpoints.
What are we looking for?
- Bachelor’s degree in Business, Marketing, or a related field required. MBA or advanced degree would be an asset.
- 2+ years of Brand Management or Marketing experience, with a strong preference for candidates from the CPG or major retail sectors.
- Demonstrated hands-on experience utilizing syndicated and panel data tools, specifically Nielsen and Numerator.
- Proven strategic mindset with strong analytical, problem-solving, and data interpretation skills.
- Exceptional cross-functional collaboration and communication abilities.
- Highly detail-oriented with a proven track record of managing multifaceted projects effectively.
What will be your key responsibilities?
- Develop and implement promotional activities, including initiatives that support brand goals.
- Regularly analyze sales and market audit data, consumer research, and other brand metrics to analyze brand health.
- Collaborate to develop best-in-class sales materials in partnership with Customer Marketing and other functions
Develop recommendations to support the existing brand strategy. - Track the budgets of the brand and effectively manage the accountable budget.
- Collaborate with CMI on research projects gathering insights and/or testing new concepts.
What can you expect from Mars?
- Work with diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
#LI-Hybrid
#LI-SL1
The base pay range for this position at commencement of employment is expected to be between the below range CAD 71,111.00 - CAD 93,333.00. Please note: This job posting is for an existing vacancy. AI is used as a supporting tool in our recruitment process.Skills Required
- Bachelor's degree in Business, Marketing, or a related field
- At least 2 years of Brand Management or Marketing experience
- Experience utilizing syndicated and panel data tools, specifically Nielsen and Numerator
- Strategic mindset with strong analytical, problem-solving, and data interpretation skills
- Cross-functional collaboration and communication abilities
- Detail-oriented project management experience
- MBA or advanced degree
- Experience in the CPG or major retail sectors
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
