Associate Brand Manager, Malibu

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York, is $89,496.00 to $111,870.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Join a dynamic team shaping the future of Malibu, one of Pernod Ricard USA’s leading brands. As an Associate Brand Manager, you’ll play a key role in developing and executing strategic and tactical brand plans that drive growth and innovation. This role offers the opportunity to lead impactful projects, collaborate with cross-functional teams, and influence how consumers experience our brand in a fast-paced, creative environment.

Who will love this job

You’re a strategic thinker with a passion for building brands and driving results. You thrive in collaborative environments, enjoy solving complex challenges, and bring an entrepreneurial mindset to everything you do. If you’re adaptable, detail-oriented, and excited about shaping consumer experiences in the drinks industry, this role is for you.

What you’ll do

• Support the development and execution of Malibu’s annual brand plan, including P&L management and performance analysis.

• Partner with cross-functional teams and agencies to deliver breakthrough consumer-centric programs across digital, social, and retail channels.

• Assist in creating and launching innovation initiatives in collaboration with the Innovation Hub.

• Coordinate brand content creation for campaigns and always-on marketing, ensuring alignment with brand strategy.

• Track and analyze business performance, market trends, and competitor activity to identify opportunities and inform decision-making.

• Manage vendor purchase orders and monitor A&P budget to ensure financial accountability.

• Contribute to Malibu’s multicultural and inclusion strategy and support commercial execution across On- and Off-Premise channels.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required qualifications

• Bachelor’s degree in Business Administration, Marketing, or related field; MBA preferred.

• 3+ years of marketing experience with a focus on brand development and execution.

• Strong analytical skills and proficiency in Excel; ability to manage budgets and interpret financial data.

• Excellent communication and project management skills with the ability to influence and collaborate across teams.

• Creative problem-solving abilities and adaptability in a fast-paced environment.

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details. 

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at [email protected].

Job Posting End Date:

Target Hire Date:

Target End Date: