Associate Brand Manager - Hybrid

Posted Yesterday
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Portage, MI, USA
Hybrid
103K-171K Annually
Senior level
Healthtech • Other • Robotics • Biotech • Manufacturing
Together with our customers, we're on a mission to make healthcare better.
The Role
Own downstream commercialization and portfolio strategy for orthopedic disposables, including pricing, sales enablement, competitive programs, ASC initiatives, forecasting, and executive updates. Partner cross-functionally with sales, R&D, medical education, operations, and communications to drive growth and capital adoption. Serve as the marketing interface for robotic blade solutions and manage, coach, and develop a Marketing Associate.
Summary Generated by Built In
Work Flexibility: Hybrid or Onsite

As an Associate Brand Manager within Stryker’s Orthopedic Instruments business and our newly formed OrthoTech division, you will own a high‑impact, orthopedic disposables portfolio that plays a critical role in driving capital penetration, customer loyalty, and long‑term growth.


This role offers the opportunity to step into true portfolio ownership shaping pricing strategy, commercial programs, and sales enablement for cutting accessories, ProCare services, orthopedic disposables, and robotic/manual blades across hospital and Ambulatory Surgery Center (ASC) environments. You’ll work at the intersection of sales, marketing, R&D, and operations, while gaining meaningful people leadership experience and visibility within one of Stryker’s most legacy businesses.


WHAT YOU WILL DO

  • Own downstream commercialization for the Orthopedic Disposables (ORDs) portfolio, including cutting accessories, ProCare services, robotic/manual blades, cement, detergents, and tourniquet cuffs
  • Develop and execute pricing strategies and commercial “offenses” to drive portfolio growth and counter third‑party competitors
  • Partner closely with Sales to position disposables as premium, value‑driven solutions that accelerate capital adoption
  • Lead the development of sales education, messaging, and training materials to improve field confidence and consistency
  • Collaborate cross‑functionally with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align product strategy and execution
  • Serve as the primary marketing interface for robotic blade solutions, coordinating closely with Mako and capital teams
  • Design and execute ASC‑specific programs that differentiate Stryker’s disposable offerings
  • Manage and develop a Marketing Associate, providing coaching, prioritization, and performance feedback
  • Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks
  • Take ownership of portfolio planning activities including annual marketing planning, forecasting support, and executive updates

WHAT YOU NEED

Required

  • Bachelor’s degree
  • 6+ years of professional experience in marketing, sales, or a related commercial function
  • Demonstrated experience owning or supporting product portfolios in a cross‑functional environment

Preferred

  • Medical device, healthcare, or regulated industry experience
  • Downstream marketing, product marketing, or commercial strategy experience
  • Pricing strategy or program development experience
  • Prior people leadership or strong informal leadership experience
  • Experience supporting ASC and hospital-based commercial strategies

  


United States of America Pay Ranges:


  • USN: $102,600 - $171,000 USD Annual

View the U.S. work location and transparency guide to find the pay range for your location.


  


Travel Percentage: 20%

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.

Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.

Skills Required

  • Bachelor's degree
  • 6+ years of professional experience in marketing, sales, or a related commercial function
  • Experience owning or supporting product portfolios in a cross-functional environment
  • Medical device, healthcare, or regulated industry experience
  • Downstream marketing, product marketing, or commercial strategy experience
  • Pricing strategy or program development experience
  • Prior people leadership or strong informal leadership experience
  • Experience supporting ASC and hospital-based commercial strategies

Stryker Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Stryker and has not been reviewed or approved by Stryker.

  • Healthcare Strength — Multiple medical plan options with HSA support and global mental‑health access indicate broad, accessible care. These features materially enhance the overall value of the total‑rewards package.
  • Retirement Support — A meaningful 401(k) company match with potential additional company contribution, alongside an ESPP, supports long‑term savings and wealth building. Documented plan specifics help employees understand eligibility, timing, and vesting mechanics.
  • Parental & Family Support — Paid parental and caregiver leave, adoption and surrogacy assistance, and practical supports like breast milk shipping reflect a comprehensive, family‑friendly approach. These offerings address varied family‑building paths and caregiving needs.

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The Company
HQ: Portage, MI
51,000 Employees
Year Founded: 1941

What We Do

Stryker is a global leader in medical technologies and, together with its customers, is driven to make healthcare better. The company offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 130 million patients annually. More information is available at www.stryker.com. Together with our customers, we are driven to make healthcare better.

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