Associate Brand Manager (FTC)

Job Description :

Associate Brand Manager, (Fixed Term Contract – Parental Leave Coverage)

As marketers at DIAGEO CANADA, we thirst for greatness and are proud to lead the future of some of the worlds’ most famous and admired brands - brands built by entrepreneurs and philanthropists, true visionaries whose values we honor and sustain. We stand on the shoulders of these giants and look to become the giants of the future. We challenge and support each other to be the best, setting high standards and celebrating our success when we exceed them.

We’re proud of how far we’ve come, but we aren’t slowing down in our pursuit of recruiting the next generation of LDA consumers for the future. That means understanding the motivations and behaviors of millennial and multicultural communities. It also means nurturing our existing consumer base so that we can profitably and sustainably grow our brands. Someone willing to push boundaries creatively and maintain strong business discipline, while at the same time embracing our team culture. This is someone who has excellent instincts for marketing, project management, and an equal sense of urgency to get the job done.

Are you prepared to take risks in the pursuit of greatness? Do you hold yourself to the highest standard with real accountability for results? Would you treat the business as if it is truly your own – because you want your legacy to be worthy of that of our founders? If so, the Associate Brand Manager role may be for you.

About the Function:

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future!

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About the role: 

Do you want to be part of turning some of the world’s largest spirits brands into the world’s most powerful brands in culture today? Do you have an equal thirst for over-delivering business targets and implementing with creative excellence?

If so, we are seeking an Associate Brand Manager to support across our Premium portfolio of brands!

Role Responsibilities:

• Brand Strategy Development: Assist in the development of the brand’s annual marketing plan, including positioning, messaging, and creative execution to drive brand awareness and growth.
• Market Research & Analysis: Conduct consumer and competitive research to identify market trends, consumer behaviors, and insights that can inform brand strategy and product development.
• Campaign Execution: Collaborate with creative, media, and digital agencies to implement integrated marketing campaigns, ensuring they align with brand goals and deliver measurable results.
• Brand Activation: Support the planning and execution of brand activations and experiential events that connect with consumers and drive brand affinity that are measured and implemented with excellence
• Product Launches: Work closely with cross-functional teams (Innovation, Customer Marketing, Legal, Corporation Relations and Regional sales teams) to support new product launches and limited-edition offerings.
• Budget & Forecast Management: Assist in managing brand budgets, ensuring cost-effective spending across marketing initiatives, and tracking return on investment.
• Performance Tracking: Monitor brand performance metrics (sales, market share, consumer sentiment) and provide recommendations for optimization based on data insights.
• Collaborative Teamwork: Work closely with internal teams, external agencies, and vendors to ensure brand consistency and timely delivery of initiatives.

Experience / skills required:

Key Functional & Leadership Capabilities:

• Be an advocate of this exciting portfolio to drive energy internally and externally for our brands
• Think out-of-the-box and get excited about testing-and-learning different models and approaches
• Be scrappy and execution focused – you’ll have the opportunity to drive marketing plans from top to bottom and will be able to lean into several functional areas beyond traditional brand responsibilities.  Take this as your opportunity to get a full breadth of experience.
• Be able to manage multiple projects effectively, prioritize and drive to action in a timely manner across a broad portfolio
• Incredibly curious about culture and the forces that shape consumer perception
• Be comfortable / fluent with data manipulation and analysis
• Be performance motivated and become a commercial expert
• Effectively manage budgets in an organized manner
• Maintain positive outlook amidst challenges and effectively problem-solve and make decisions
• Demonstrate personal accountability for great well-rounded performance
• Champion of great, inclusive creative work

Soft Skills

• Someone who is inclusive of different working styles, cultural backgrounds and lifestyle choices
• Thrives in a close-knit, team-oriented environment
• Builds bridges, not walls across functions/departments to help the brand succeed
• Embraces our company purpose of Celebrating Life Every Day, everywhere responsibly
• Passionate about our DIAGEO Marketing Code and brings this to action in decisions each day

Minimum Experience Requirements:

• Education: Bachelor’s degree or equivalent experience in Business, Marketing, or a related field.
• Experience: 4-6 years of brand management or marketing experience
• Analytical Skills: Ability to interpret market data and consumer insights to inform strategic decisions.
• Communication Skills: Excellent written and verbal communication skills, with the ability to collaborate effectively across teams.
• Creativity & Innovation: A creative mentality with a passion for delivering engaging, impactful marketing campaigns.
• Project Management: Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
• Language Skills: Bilingual (English and French) is a plus, but not required

Flexible Working Statement: 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.  

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mentalities, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Fixed Term Contract (Fixed Term)

Primary Location:

Downtown Toronto

Additional Locations :

Job Posting Start Date :

2025-03-25

Salary Range:

Minimum Salary:

$57750

Maximum Salary:

$96250

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.  (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.)  The salary range displayed is the salary range for the role’s primary location.