Associate Brand Manager, EasyCook LPG

What you would be expected to do:

• Develop a clear customer segmentation strategy and tailored marketing plans that drive purchase and regular usage of EasyCook.
• Own and deliver the marketing plan for EasyCook, driving customer engagement and usage across the hub network.
• Apply a data driven, commercially minded approach to decision making, with disciplined tracking of marketing activity against results.
• Develop and manage a customer loyalty and retention programme for EasyCook customers.
• Support the launch of new EasyCook hubs, including branding, activation, and local marketing materials.
• Develop marketing initiatives to grow EasyCook's presence with institutional and business customers.
• Develop and submit marketing execution plans and campaign briefs for internal approval, with a clear and defensible business case for spend.
• Design and manage field incentive programmes that support marketing objectives.
• Brief and manage agencies and vendors supporting EasyCook marketing activity, including media, activations, and trade visibility materials.
•  Report on marketing performance and campaign results across the hub network.
• Work with the EasyCook commercial team and cross functional partners on decisions that affect marketing execution.

You might be a strong candidate if you have:

•  Experience marketing cooking solutions or a comparable mass market consumer product, with clear, demonstrable commercial results from past marketing activity.
• An entrepreneurial, commercially minded approach to marketing, with strong analytical skills and a track record of data driven decision making and disciplined activity tracking.
• Three to five years of experience in brand management, category management, or trade marketing, ideally within FMCG, telecom, financial services, or another pay as you go or subscription-based consumer business.
• A track record of running data led marketing campaigns with a clear baseline, intervention, and measured outcome, rather than activity for its own sake.
• Experience designing or managing a loyalty, rewards, or incentive programme.
• Comfort working with revenue and usage metrics such as ARPU, and the ability to build a constructible return on investment case.
• Experience managing field facing programmes, agent networks, or last mile distribution in an emerging market context.
• A bachelor's degree in marketing, business, or a related field.

What Sun King Offers (in addition to compensation and statutory benefits)

• Professional growth in a dynamic, rapidly expanding, high-social-impact industry.
• An open-minded, collaborative culture made up of enthusiastic colleagues who are driven by the challenge of innovation towards profound impact on people and the planet.
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds.
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Sun Centre for Leadership.

About
Sun King is the world’s leading off-grid solar energy company, combining cutting-edge product design, fintech, and field operations to deliver energy access for the 1.8 billion people who live without an affordable and reliable electric-grid connection.Sun King has built a new kind of energy utility: distributed, green, customer-centric, and affordable. We bring clean, reliable, decentralized energy directly into people’s lives — from solar kits that provide first-time energy access to multi-kilowatt systems that serve both off-grid users and grid-connected customers powering larger homes, schools, hospitals, farms, offices, and light manufacturing.Already, 25 million homes and businesses rely on Sun King for electricity supply and the appliances and services it enables: lighting, televisions, fans, refrigeration, and smartphones. Sun King combines energy generation, energy-efficient appliances, installation, and financing into one seamless offering. Think of it as a distributed utility, designed for wherever energy is needed and designed to scale with its users as incomes and energy needs grow.Sun King makes solar products affordable to low-income households and businesses via ‘pay-as-you-go’ (PAYG) purchase financing. Sun King installs solar after customers pay a small deposit. Customers then make small, manageable payments of as little as US $0.14 a day via mobile money or cash.Instead of paying for expensive, polluting, and health-damaging kerosene for lighting or diesel for power, customers unlock savings through accessing solar power and after one to two years of payments, customers own their solar equipment outright.Sun King collects payments digitally through mobile money systems and its 35,000 field agents — over 1 million payments each day. To date, Sun King has extended more than $1.4 billion in PAYG loans to customers.Sun King began by powering homes and businesses with solar systems delivered through PAYG financing. Now, we’re using the same model to make smartphones and clean cooking equipment affordable: helping households connect to the digital economy and transition from wood-based fuels to modern, sustainable alternatives.Sun King employs 3,500 full-time staff in 14 countries, with specialties spanning product design, data science, logistics, customer service, sales, software, operations, and more — all with a passion to serve off-grid families. Sun King is committed to gender diversity in the workplace. Women represent 42% of Sun King’s workforce.