Associate Brand Manager, Dove Men Masterbrand

Posted 5 Days Ago
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Hoboken, NJ, USA
In-Office
95K-125K Annually
Senior level
Other
The Role
Shape Dove Men+Care’s masterbrand equity, positioning, growth strategy, cultural relevance, and consumer storytelling. Lead flagship campaigns, elevate creative ambition, translate consumer insights into brand experiences, influence senior stakeholders, and collaborate with creative, media, communications, and strategy teams across markets. Manage agency partnerships and represent the masterbrand agenda in leadership forums while driving commercially impactful, culturally relevant marketing.
Summary Generated by Built In

Associate Brand Manager, Dove Men Masterbrand

Function: Marketing

Location: Hoboken, US HQ 

There has never been a more exciting time to join Dove Men+Care.

Since its launch in 2010, Dove Men+Care has become one of Unilever's most successful innovations, growing into a €1B+ global brand and establishing itself as a leader in modern men's personal care. With more than 70% of the business driven by North America, the brand has delivered sustained double-digit growth and today stands as one of Unilever's most strategic growth priorities.

Now, we're entering the next chapter.

Our ambition is bold: to build a €2B brand by 2030. To achieve this, we're transforming Dove Men+Care from a successful brand into a cultural force, redefining masculinity for a new generation through breakthrough innovation, premium experiences, and purpose-driven storytelling.

This is a rare opportunity to help shape that future.

As Associate Brand Manager, Dove Men Masterbrand, you will play a pivotal role in defining the future of Dove Men+Care. You will help shape the brand's equity, cultural relevance, and long-term growth strategy while creating meaningful consumer experiences that drive both business impact and cultural conversation.

Working closely with the full brand team , you'll have significant visibility across senior leadership and collaborate with teams across North America and Global markets.

What You'll Do

You will help define the next era of Dove Men+Care by:

  • Driving the evolution of the brand's equity, positioning, and long-term growth strategy.

  • Acting as a key steward of the brand, ensuring consistency and excellence across all consumer touchpoints.

  • Developing culturally relevant platforms and campaigns that build deeper connections with modern men.

  • Leading flagship Masterbrand initiatives, including high-profile campaigns such as the Super Bowl.

  • Elevating the creative ambition of the brand, delivering breakthrough ideas with the potential to earn industry recognition and drive meaningful business growth.

  • Transforming consumer insights into compelling brand experiences and storytelling.

  • Influencing senior stakeholders and representing the Master Brand agenda across key leadership forums.

  • Partnering closely with creative, strategy, media, and communications teams to bring bold ideas to life.

You'll Thrive in This Role If You Have:
  • 3+ years of experience in brand building, marketing strategy, or communications.

  • A passion for culture, storytelling, and understanding the evolving needs of modern men.

  • Strong experience developing brand equity and long-term communication strategies.

  • A proven track record of delivering culturally relevant, social-first marketing.

  • Exceptional creative judgment and an eye for outstanding execution.

  • Deep consumer curiosity and the ability to transform insights into powerful brand ideas.

  • Outstanding stakeholder management and influencing skills.

  • Experience collaborating across functions, markets, and leadership teams.

  • Strong agency management experience across creative, communications, and strategy partners.

  • Exceptional communication, storytelling, and presentation skills.

Nice to Have

We'd be especially excited if you bring:

  • Experience in a creative, communications, strategy, or planning agency.

  • Experience working on campaigns recognized for creative excellence or effectiveness.

  • Experience helping build iconic global consumer brands.

  • A passion for creating work that influences culture, not just marketing outcomes.

Why Join Dove Men+Care?

This is one of the most impactful brand-building opportunities within Unilever.

You'll have the chance to:

  • Shape the future of one of Unilever's fastest-growing global brands.

  • Partner directly with senior leaders and influence the long-term direction of the business.

  • Create work with the ambition to shape culture and challenge conventions.

  • Help redefine modern masculinity through meaningful storytelling and innovation.

  • Build award-worthy marketing that delivers both commercial impact and cultural relevance.

If you're passionate about brands, inspired by culture, and excited by the opportunity to help write the next chapter of Dove Men+Care, we'd love to hear from you.

.

Pay: The pay range for this position is $95,000 to $125,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.  

Bonus: This position is bonus eligible.  

Long-Term Incentive (LTI): This position is LTI eligible.  

Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.  

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At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.

Skills Required

  • 8+ years of experience in brand building, marketing strategy, or communications
  • Passion for culture, storytelling, and understanding the evolving needs of modern men
  • Experience developing brand equity and long-term communication strategies
  • Proven track record delivering culturally relevant, social-first marketing
  • Exceptional creative judgment and strong execution standards
  • Ability to transform consumer insights into powerful brand ideas
  • Outstanding stakeholder management and influencing skills
  • Experience collaborating across functions, markets, and leadership teams
  • Strong agency management experience across creative, communications, and strategy partners
  • Exceptional communication, storytelling, and presentation skills
  • Experience in a creative, communications, strategy, or planning agency
  • Experience working on campaigns recognized for creative excellence or effectiveness
  • Experience helping build iconic global consumer brands
  • Passion for creating work that influences culture, not just marketing outcomes

Unilever Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.

  • Healthcare Strength Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
  • Retirement Support Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
  • Flexible Benefits Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.

Unilever Insights

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The Company
HQ: London
155,459 Employees
Year Founded: 1872

What We Do

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.

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