About Wellmore Holdings
Wellmore Holdings owns and operates a portfolio of clean, fast-growing brands across several health and wellness categories, including sports nutrition, plant-based protein, collagen, teas, and superfoods. Owned by WM Partners, the WellMore portfolio of brands includes Vega, Great Lakes Wellness, Jade Leaf Matcha, and FGO (From Great Origins).
Wellmore is committed to making clean, great-tasting products that improve the health and wellbeing of our consumers and the planet! It is the people that make us who we are: a diverse community of ambitious humans working tirelessly to make a positive impact on the planet, on people, and on the communities, we live in. Learn more at getwellmore.com
Location/Workplace: Remote within a US time zone
12-month contract (1099)
About The Role
Wellmore Holdings is looking for a purpose-driven marketer that is a strategic thinker, driver of results, and has a love for all things product to join Wellmore team. The Associate Brand Manager role will support brand-building initiatives, marketing communications, creative development, and retailer execution across multiple channels. The ideal candidate thrives in a fast-paced environment, excels at cross-functional collaboration, and brings a creative yet analytical mindset to every project.
What You’ll Do
Brand & Communications Strategy
- Manage and maintain the communications calendar, ensuring alignment with key brand milestones and product launches
- Drive the development of campaign briefs and guide creative strategy across channels (GLW and Vega brands)
- Collaborate with internal teams and agency partners to deliver 360° marketing campaigns, including evergreen media and UGC content
- Provide direction on content and creative assets, ensuring consistency with brand identity and messaging
- Support TikTok Shop initiatives, organic social strategies, and retailer communication plans
Creative & Innovation Support
- Partner on creative production efforts, overseeing timelines, approvals, and execution across various touchpoints
- Contribute to the ideation and execution of innovative ad hoc marketing projects and content
Retailer & Channel Execution
- Support retailer-specific initiatives, including A+ content rollout and digital shelf updates
- Coordinate sales sample and sachet inventory management to support promotional and sales activities
Cross-Functional & Administrative Support
- Collaborate with Sales, Innovation, and Operations teams to ensure seamless project execution
- Lead or support process improvement initiatives (e.g., PR Raiser, internal workflows)
- Manage ad hoc requests and provide administrative support as needed
What We’re Looking For
- Bachelor’s degree in Marketing, Communications, or related field
- 2+ years of experience in brand management, marketing communications, or a similar role
- Strong project management and organizational skills
- Excellent written and verbal communication
- Creative thinker with a passion for health, wellness, and innovation
- Experience in CPG, digital marketing, or e-commerce a plus
This is a 1099 contract position with an hourly rate of $40-$45/hr. The actual hourly rate offered may be adjusted based on a variety of factors, including but not limited to: location, education, skills, training, and experience.
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What We Do
WM Partners is a middle-market private equity firm specializing in buyout investments in the health and wellness sector. WM Partners seeks to acquire small and medium size businesses with attractive growth prospects and generate sustainable, long-term value through its operational expertise in the health and wellness sector, and strategic business approach working in collaboration with experienced management teams. WM Partners is certified as a diverse-owned firm by the National Association of Investment Companies. WM Partners is based in Aventura, FL.
