Background & Purpose of the Job
Are you a passionate foodie with a hunger for creativity and performance marketing? Join our dynamic team as an Associate Brand Manager, where you’ll play a pivotal role in shaping the future of two iconic brands within Unilever Foods: Hellmann’s and Maille.
Hellmann’s is an iconic global brand sold to 450 million consumers in over 50 countries. This role’s primary responsibility is to serve as the Associate Brand Manager for Hellmann’s / Best Foods US. Hellmann’s is the #1 brand of mayonnaise in the United States, penetrating over 50% of US households. This individual will be responsible for helping to develop world class and industry leading Full Funnel Marketing campaigns and managing performance for Hellmann’s / Best Foods. Hellmann’s / Best Foods US represents a significant portion of the global Condiments business for Unilever. US Condiments is critical to deliver results in North America and the Global Foods business. We need someone who is eager to learn, passionate about executing large campaigns, developing award-winning creative, and delivering best-in-class execution. The KPI’s this role will need to deliver on are growing household Penetration, growing Market Share and increasing brand equity scores. The role will also oversee the Maille mustard brand. Maille is a premium French mustard brand with a rich heritage dating back to 1747, known for its culinary craftsmanship and sophisticated flavor profiles. Positioned at the intersection of tradition and innovation, Maille inspires elevated everyday meals and gourmet experiences alike.
The role will report into the Associate Director of Condiments Demand Generation US and will suit an ambitious marketer who is looking to further their experience in performance & engagement marketing across high-profile campaigns. We are looking for individuals who can craft strategy, own a large-scale budget, execute fully integrated brand campaigns, and help lead inter-agency and cross-functional teams in supporting current & launching new products in market. This job presents plenty of scope for independent brand work and team stewardship, agency and cross-functional leadership plus lots of creativity. The ideal candidate has passion for high performance, is knowledgeable and/or passionate about the food space, consumer centric, and able to manage multiple priorities. They will also have a strong marketing and analytical mindset. If you’re looking for a role that balances business performance & integrated marketing, this will be a very rewarding experience.
Who You Are & What You’ll Do
o Help lead the development of full funnel marketing activities for key strategic pillars in the Condiments US business, to drive brand & category consumption growth.
o Manage share performance & deployment of large-scale marketing budgets for the Hellmann’s/Best Foods business in the US.
o Oversee the brand’s national retail marketing strategy, inclusive of creating in-store merchandising assets & campaigns from development to execution.
o Craft & execute US-centric, social-first communications and activation plans with cross-functional and agency partners across paid, owned & earned media.
o Manage the development & execution of marketing assets for big brand seasonal moments, including major tentpoles around Football, Summer & holiday moments.
o Oversee the brand’s sports marketing partnerships & programs, including team relations, asset development & program management.
o Leverage data to uncover powerful insights and growth opportunities for the brand, driving insights into action.
o Work closely with the US innovation team on best-in-class deployment of US innovation launches & marketing plans.
o Work with customer development to deliver promotional calendar; measure & optimize plan performance throughout the year to improve results.
o Lead brand strategy and execution for Maille mustard in the US, driving growth and activating consumer-centric campaigns that reinforce Maille’s premium positioning.
What You’ll Need To Succeed
o BA or MBA
o 2-3+ years experience in Brand Marketing or similar required – passion for food is a big plus!
o Strong data analytic skills, with ability to turn insights into action to win competitive share.
o Experience leading consumer marketing programs; strong knowledge of the digital and social landscape.
o Demonstrated ability to interface and effectively work with a variety of agency & external partners to deliver integrated programs.
o The candidate must demonstrate an entrepreneurial mindset and strong bias for action with proven results leading and motivating internal cross functional teams and external partners.
o The successful candidate will have good judgement, attention to detail, an aesthetic eye and problem-solving skills.
o Understanding of the US retail environment & customer landscape preferred.
o Strong prioritization skills.
o Audience and consumer-centric thinker, passionate about end-to-end marketing as a capability.
o High comfort level using Circana (or similar point of sale data) and Numerator (or similar panel data).
o A balance of art & science – think differently yet with a pragmatic business mindset.
Pay: The pay range for this position is $88,600 to $133,000. Unilever takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus: This position is bonus eligible.
Long-Term Incentive (LTI): This position is LTI eligible.
Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
------------------------------------
At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive/succeed. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.
Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.
For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses. The Protected Veterans or Individuals with Disabilities AAP narratives are available for inspection by any employee or applicant for employment Monday through Friday during normal business hours at establishment.
Top Skills
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
