Associate Brand Manager, Benefiber

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

As a valued member of Marketing team your responsibilities will range from planning, implementing, analyzing and optimizing all promotion marketing activities including in-store displays, FSIs, dFSIs, Shelf Talk, review generation and sampling ensuring these down the funnel activations are in synch with overall brand strategies and goals.  You will be leading continuous improvement across all these areas and looking for opportunities to drive increased sales lift for each class of trade.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Assist in the development of short- and medium-term brand strategy for Benefiber

• Support Social Connected Commerce to drive consumers down the purchase funnel

• Measure performance and identify drivers and drainers across the business to drive marketing effectiveness and consumption growth.

• Partner with cross functional teams to deliver best in class forecasting

• Develop strategies, tactics, and lead execution of national brand programs, including consumer promotion, social media, digital ecosystem management, and shopper programs designed to engage consumers at retail.

• Develop and manage all packaging graphics updates

• Help drive e-commerce strategy and tactics in line with brand strategy

• Help execution of robust innovation pipeline

*The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week.

We are looking for professionals with these required skills to achieve our goals:

• Bachelor's Degree in business and/or marketing.

• 2+ years prior industry experience in consumer product goods (CPG) or pharmaceutical

If you have the following characteristics, it would be a plus:

• MBA

• Demonstrated analytical ability to understand and report data to drive business decisions.

• Previous experience working with and/or managing vendors and agency partners

• Prior experience in the following areas: Revenue growth management, route-to-market planning and analysis, category or shopper marketing, CPG sales, profit and loss analysis and performance against plan, brand/package contribution, brand portfolio management, and changes in packaging.

• Project Management Experience

• Digital & Influencer Marketing Experience

• Commercialization Experience (New Item Launch Experience)

The salary range for this role is:  The salary range for this role is 110,596 – 138,246 USD + bonus

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.

 Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please contact us by sending an email to [email protected]. Please include the following in your email: 
Use subject line: ‘Haleon Careers: Job Accommodation Request’ 
Your Name and contact information 
Requisition ID and Job Title you are interested in 
Location of Requisition (city/state or province/country) 
Description of specific accommodation you are requesting 
Please note: Resumes, CVs, or other requests outside of accommodation support submitted to this email box will not be accepted.

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.