The Role
Supports brand campaign development and execution across digital and offline channels. Manages creator and influencer partnerships, briefs internal and external teams, creates platform-specific social content, tracks campaign performance, and presents insights. The role also monitors trends, competitors, and category developments while collaborating with design and content teams to strengthen brand positioning.
Summary Generated by Built In
Job Role: Associate Brand Management
You should apply if you
- Are genuinely obsessed with social media - you spend time understanding why content works, not just consuming it.
- Know the Indian creator landscape well: who the big fitness and wellness creators are, what makes them resonate, and how brand deals typically work.
- Have strong writing skills - you can craft a caption, a brief, or an email pitch without much hand-holding.
- Are highly organised and can manage multiple tasks, timelines, and conversations without dropping the ball.
- Have done any internship, college project, or personal initiative in marketing, content, social media, or PR - even small ones count.
- Are passionate about health, fitness, or nutrition - you follow this world closely and have opinions about it.
- Are eager to learn fast, take ownership early, and work in a high-energy startup environment.
You should apply if you have:
- A genuine passion for brand building and an intuitive sense of what makes content resonate with an audience.
- Experience working on marketing campaigns end-to-end - from ideation to execution to measurement.
- Comfort managing external partners - creators, agencies, vendors - and keeping multiple workstreams on track.
- A data-informed mindset - you use numbers to make decisions, not just to report after the fact.
- A self-starter attitude with the ability to operate independently in a zero-to-one environment.
- Curiosity about the health, fitness, and nutrition space and an awareness of trends shaping the category.
- Strong organisational skills and attention to detail to manage timelines, budgets, and deliverables.
You should not apply if you:
- Are looking for a highly structured role with established playbooks - we are building them from scratch.
- Prefer to own a single channel or function rather than get your hands dirty across the brand.
- Are uncomfortable with ambiguity, iteration, and fast-changing priorities.
- Need a large team or big budgets to drive results rather than using creativity and hustle.
- Are hesitant to take ownership and be accountable for outcomes.
Skills Required:
• Brand storytelling & campaign development
• Creator/influencer management & partnership execution
• Social media content creation & platform-native formats (Instagram, YouTube, LinkedIn)
• Campaign performance tracking & reporting
• Vendor & agency coordination
• Strong written communication & creative briefing
• Excel / Google Sheets for data and reporting
What will you do?
• Support the development and execution of brand campaigns across digital and offline channels.
• Identify, onboard, and manage creator and influencer partnerships aligned to brand objectives.
• Brief internal and external teams on brand messaging, creative direction, and campaign goals.
• Plan and create social media content - including captions, briefs for creatives, and platform-specific formats - to build consistent brand presence.
• Track campaign performance across reach, engagement, and conversions - and present learnings clearly.
• Collaborate with the design and content teams to produce creatives suited to each platform and format.
• Stay on top of platform trends, competitor activity, and category developments to keep the brand relevant.
• Continuously iterate on what's working and flag opportunities to sharpen brand positioning.
Work Experience:
1–3 years
Working Days:
Monday – Friday
Location:
Golf Course Road, Gurugram, Haryana (Work from Office)
Perks:
• Friendly atmosphere
• High learning & personal growth opportunity
• Flexible timings
• Diverse work environment
Why Nutrabay:
We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence and be a part of an innovative marketing-and-tech startup that's revolutionising the health industry.
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers and our family is constantly growing.
We have built a complex and high-converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.
Funding: We raised $5 Million in a Series A funding round.
Skills Required
- 1-3 years of work experience
- Experience or exposure through an internship, college project, or personal initiative in marketing, content, social media, or PR
- Experience working on marketing campaigns from ideation through execution and measurement
- Knowledge of the Indian creator landscape, particularly fitness and wellness creators
- Strong writing and written communication skills
- Brand storytelling and campaign development skills
- Creator or influencer management and partnership execution experience
- Social media content creation and platform-native format experience
- Campaign performance tracking and reporting skills
- Vendor and agency coordination experience
- Excel or Google Sheets proficiency for data and reporting
- Strong organizational skills and attention to detail
- Passion for health, fitness, or nutrition
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Nutrabay is an India-based online retailer and health and performance nutrition brand offering authentic nutritional supplements, vitamins, protein products, health foods, and bodybuilding essentials. Its catalog includes whey and plant proteins, creatine, pre-workout supplements, weight gainers, fish oil, multivitamins, protein oats, peanut butter, and protein bars. The company also sells its own supplement range alongside products from international and Indian brands.
.png){kind=logo}
