The Role
Lead brand strategy and messaging for Dashing Diva, owning omni-channel go-to-market plans, campaign development, influencer/PR/event partnerships, performance reporting, and cross-functional collaboration to drive awareness and growth in the retail/beauty market.
Summary Generated by Built In
About the Role:
Dashing Diva is seeking a creative, motivated, and passionate Associate Brand Director with proven success in the retail and/or beauty industry.
The Associate Director is responsible for the overall brand strategy and messaging, integrated go-to-marketing plans, and the conceptualization, creation, and deployment of brand marketing initiatives. The Senior Brand Manager should possess attention to detail and the ability to both see the big picture and the execution of daily activities.
Collaborating closely with key cross-functional partners and channel owners, this role will be responsible for developing and executing upon the marketing strategy to achieve the desired business objectives, from full-funnel campaign launches, evergreen communication strategies, PR & event management, influencer partnerships, to concepting out of the box brand collaborations.
The Associate Director in this role must have a pulse on what is happening in the beauty and fashion retail industry, digital space, new marketing trends, and current events.
What You Will Do:
What We’re Looking For:
You’ll love working at Dashing Diva because:
Compensation Range: $120,000 – $140,000 annually
About Dashing Diva:
We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.
Dashing Diva is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, disability, genetic information, pregnancy, childbirth or related medical conditions, political affiliations, or any other non-merit factor protected by law.
Dashing Diva is seeking a creative, motivated, and passionate Associate Brand Director with proven success in the retail and/or beauty industry.
The Associate Director is responsible for the overall brand strategy and messaging, integrated go-to-marketing plans, and the conceptualization, creation, and deployment of brand marketing initiatives. The Senior Brand Manager should possess attention to detail and the ability to both see the big picture and the execution of daily activities.
Collaborating closely with key cross-functional partners and channel owners, this role will be responsible for developing and executing upon the marketing strategy to achieve the desired business objectives, from full-funnel campaign launches, evergreen communication strategies, PR & event management, influencer partnerships, to concepting out of the box brand collaborations.
The Associate Director in this role must have a pulse on what is happening in the beauty and fashion retail industry, digital space, new marketing trends, and current events.
What You Will Do:
- Develop overall brand messaging, seasonal, and product campaigns based on brand pillars, goals, and new innovation launches.
- Develop and own the omni-channel go-to-market calendar.
- Design and implement comprehensive marketing strategies to create and increase brand awareness, disseminate a brand message that resonates with Dashing Diva’s target demographic.
- Set and align strategic goals for marketing campaign & reporting performance vs KPI
- Plan, organize, and execute marketing functions and operations to ensure they project a cohesive brand voice
- Analyze target consumer insights, and market insights information to identify and recommend effective marketing approaches and identify potential new customer growth
- Oversee reporting and optimization on marketing initiatives, conduct thorough analysis on ROI, and develop necessary solutions
- Work closely with the VP of Marketing to define the marketing budget and manage P&L closely
- Collaborate with C-Suite to develop growth plans for the organization
- Perform other related duties as assigned
What We’re Looking For:
- Bachelor’s degree in business, Marketing, Communication, or a related field
- 7+ years of marketing and/or advertising experience in retail and or beauty industry
- 3+ years of supervisory or managerial role experience
- Expertise in strategic marketing campaigns, branding, and digital marketing forms
- Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs
- Ability to apply marketing techniques over digital (i.e. social media, digital advertising) and non-digital (i.e. press, OOH print, collaborations, activations) channels
- Exceptional knowledge of marketing techniques, data analysis methods and platforms
- Demonstrable experience in developing efficient strategies and integrated business plans for all marketing aspects (branding, promotion, social media, press etc.)
- Excellent leadership with effective team-building skills
- Highly organized and able to multitask and manage multiple projects/competing priorities
- Professional presence and ability to develop strong working relationships with executive management
- Proactive work ethic/ ability to present solutions and solve issues effectively
- Exquisite communication and interpersonal skills
You’ll love working at Dashing Diva because:
- Great work environment to grow and learn new skills
- We are collaborative and work closely with each other
- We give everyone a chance to be creative and value input and feedback
- We participate in fun events like Beautycon, NYFW
- In-office catered breakfast, lunches, and team lunches, team outings, and team-building activities
- Perks: Health benefits (Medical, dental, vision, AD&D, Life), 401(k) matching, PTOs, Company holidays, Summer Fridays & more!
Compensation Range: $120,000 – $140,000 annually
About Dashing Diva:
We see nails as a canvas for self-expression and an opportunity to let your personality shine. Whether rocking a French manicure or show-stopping stilettoes, all Divas are uniquely fabulous. We celebrate differences, the mold breakers, the trendsetters, and the risk-takers. These bold beauties are what inspired us to step out of the conventional salons and instead provide you options for your home to make even your manicurist jealous. Our mission is to create accessible, easy to use, at home products that fuel creativity of nail enthusiasts and manicure mavens alike. It’s all powered by one purpose – empowering you to “Own Your Diva” and wear it proudly from your fingers to your toes.
Dashing Diva is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, national origin, religion, sex, age, disability, genetic information, pregnancy, childbirth or related medical conditions, political affiliations, or any other non-merit factor protected by law.
Skills Required
- Bachelor's degree in Business, Marketing, Communication, or related field
- 7+ years of marketing and/or advertising experience in retail and/or beauty industry
- 3+ years of supervisory or managerial role experience
- Expertise in strategic marketing campaigns, branding, and digital marketing
- Exceptional understanding and knowledge of Google Analytics, Meta, and Marketing KPIs
- Ability to apply marketing techniques across digital and non-digital channels (social, digital ads, PR, OOH, activations)
- Experience developing integrated marketing strategies and business plans (branding, promotion, social media, press)
- Proven leadership and team-building skills
- Highly organized with ability to manage multiple projects and priorities
- Professional presence and ability to work with executive management
- Strong communication and interpersonal skills
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The Company
