Associate Brand Communications Consultant

Department:

Our Company Promise

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Job Description:

As an Associate Brand Communications Consultant, you’ll help shape the strategy and creative that power Southwest’s next chapter, guiding work that drives demand and connects meaningfully with Customers and Employees. You’ll lead the development of integrated campaigns across broadcast, digital, social, email, web, print, and out-of-home, partnering closely with internal Creative Teams, agency partners, and cross-functional Business Leaders to translate priorities into clear briefs, smart plans, and on-brand executions. You’ll review and refine creative to uphold Southwest’s voice and standards, keep work on time and on budget, and bring forward a strong point of view to gain alignment and approvals. You'll execute programs and campaigns that modernize how the Southwest brand shows up in the market. By turning insights into clear actions and compelling storytelling, you'll help build brand preference, support business priorities, and deliver measurable results. Your work will strengthen the Southwest Brand while supporting safe, reliable, and efficient growth that keeps our operation running smoothly and our Customers coming back. 

Additional Details

• The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX Headquarters facility during business hours.
• U.S. citizenship or current authorization to work in the U.S. required and no current or future work authorization sponsorship available.

We’re committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

• Collaborate with internal creative teams and advertising agency teams to develop and execute advertising campaigns for national and local initiatives
• Support cross-departmental coordination to ensure delivery of projects and services are on time, within budget, and within agreed upon scope
• Review creative work to ensure that all assets ladder up to the Southwest brand vision and voice, adheres to our brand standards and guidelines, and strategically aligns with business priorities
• Deliver strategic and creative briefs that clearly outline expectations for creative teams
• Assist in presenting creative work to key stakeholders to share point of view and gain alignment and approvals
• Work with leader to align on priorities, constructively address project work, and build personal development plans
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

• Knowledge of the production process for the various paid mediums (broadcast, print and out-of-home)
• Skilled in Excel, PowerPoint, and Word skills
• Ability to think strategically and evaluate work from both a creative and strategic perspective
• Ability to handle multiple projects, prioritize effectively, and hit set timelines
• Ability to communicate in an effective manner in both written and verbal formats
• Ability to deliver quality work within a low-cost environment

Education

• Required: High School Diploma or GED

Experience

• Intermediate level experience and knowledge in:
  • Marketing, advertising, journalism, or communications
  • Advertising campaign development and execution (broadcast, digital, print, OOH)
  • Managing timelines and asset deliverables

Licensing/Certification

• N/A

Physical Abilities

• Ability to perform work duties from [limited space work station/desk/office area] for extended periods of time
• Ability to communicate and interact with others in the English language to meet the demands of the job
• Ability to use a computer and other office productivity tools with sufficient speed and accuracy to meet the demands of the job

Other Qualifications

• Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines
• Must be a U.S. citizen or have authorization to work in the United States as defined by the Immigration Reform Act of 1986
• Must be at least 18 years of age
• Must be able to comply with Company attendance standards as described in established guidelines

Pay & Benefits:

Competitive market salary from $73,600 - $81,800  * depending on qualifications and experience. For eligible Leadership and individual contributor roles, additional bonus opportunities are available and awarded at the discretion of the company.

Benefits you’ll love: 

• Fly for free, as a privilege, on any open seat on all Southwest flights (your eligible dependents too) 
• Southwest will help fund your Retirement Savings Plan with Company contributions up to 9.3% of your eligible earnings** 
• Potential for annual Profit Sharing contribution in the Southwest Retirement Savings Plan- when Southwest profits, you profit*** 
• Competitive health insurance for you and your eligible dependents (including pets) 
• Southwest offers health plan coverage options that start from the very first day of employment. You will have 30 days to select and enroll in your health plan with coverage retroactively available to your first day of employment. 
• Explore more Benefits you’ll love: https://careers.southwestair.com/benefits

*Pay amount does not guarantee employment for any particular period of time.

**401(k) match contributions are subject to Retirement Savings Plan vesting schedule and applicable IRS limits

***ProfitSharing contributions are subject to Retirement Savings Plan vesting schedule and are made at the discretion of the Company.

Southwest Airlines is an Equal Opportunity Employer.
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