Associate Brand Activations Specialist

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

A Little About Us

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. We are looking for a highly creative, culturally astute, and results-driven Brand Activations Specialist to join our team. This role is crucial in bringing the Yahoo brand to the forefront of cultural relevance through innovative and impactful activations.

A Lot About You

The ideal candidate is a proactive self-starter, chronically online, and passionate about hunting for the right trends and cultural moments to engage our audience. This role will report directly to the Senior Manager of Brand Activations.

Responsibilities:

Brand Activations (Approx. 75% of Time)

• Ideation & Strategy: Actively participate in the brainstorming and strategic development of all brand activation initiatives, ensuring alignment with overall brand strategy and marketing objectives.

• Execution & Project Management: Play a key role in the end-to-end execution of brand activations, including:

  • Brand Campaigns: Supporting the development and launch of major brand campaigns.

  • Partnerships: Assisting in the identification, outreach, negotiation, and management of Influencer & Brand Partnerships.

  • Live Events: Supporting the planning and on-site execution of IRL (In-Real-Life) events.

  • Merchandise: Managing the ideation, design, and production of both internal and external Brand Merch.

  • Cultural Moments: Developing and actioning plans to capitalize on seasonally driven cultural moments and relevant conversation spikes.

• Trend Spotting & Research: Serve as the team's cultural antenna, constantly monitoring social media, digital platforms, and emerging trends to identify opportunities for the Yahoo brand to authentically enter relevant conversations.

• Reporting: Track and report on the performance and effectiveness of activations, contributing to post-mortem analyses to inform future strategy.

Cross-Functional & Creative Lab Support (Approx. 25% of Time)

• Content Creation: Work cross-functionally with the Creative Lab team to develop and produce engaging content for various brand channels, leveraging cultural trends and activation insights.

• Community Engagement: Support community management efforts as needed, ensuring the brand maintains a relevant and authentic voice in online spaces.

• Stakeholder Collaboration: Effectively partner with internal teams, including Marketing, Social Media, PR, Legal, and Design, to ensure seamless execution of all initiatives.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $46,500.00 - $96,875.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.