What You’ll Do
- Assist with leading marketing efforts and managing key B2C audiences for internal stakeholders; including Program Leads, Alumni Engagement, and Startup Arena teams, by supporting campaign planning, content coordination, and day-to-day execution.
- Support the development and execution of integrated marketing campaigns to recruit fellows, engage alumni, and build visibility for Startup Arena participants.
- Coordinate marketing efforts for large-scale initiatives, such as the NBA HBCU Fellowship Program, working cross-functionally across internal teams.
- Develop and distribute content across communication channels, including newsletters, email marketing, and social media, tailored for B2C audiences.
- Manage and optimize paid media campaigns using ad grants and budgeted spend (e.g., Google Ads, LinkedIn, Meta) to boost outreach and awareness.
- Track and analyze campaign performance, providing actionable insights and recommendations to improve effectiveness.
- Execute co-marketing strategies in partnership with MLT’s Employer Partners and Philanthropy team to enhance visibility and relationship value.
- Ensure brand consistency across all B2C materials, collaborating with the broader marketing team to align messaging with MLT’s mission and goals.
- Conduct market research and support content planning based on trends and engagement insights.
- Lead administrative duties in support of B2C Marketing efforts, including meeting coordination, note taking, and internal communications
- Perform other duties as assigned
What You Have
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in marketing or communications, with a focus on B2C or audience engagement.
- Strong written and verbal communication skills with an ability to tailor messaging for different audiences.
- Experience managing or supporting paid media and social campaigns (Facebook Ads Manager, Google Ads, LinkedIn, etc.) preferred.
- Proficiency with marketing tools such as Hubspot, Canva, or similar platforms is a plus.
- Strong written and verbal communication skills
- Detail-oriented with excellent organizational and multitasking abilities
Top Skills
What We Do
Management Leadership for Tomorrow (MLT) is a non-profit organization that is changing the face of leadership across sectors and driving breakthrough results for individuals and institutions. MLT has established a clear and comprehensive Black equity standard for employers through the MLT Black Equity at Work Certification.
The Certification provides the roadmap and the recognition necessary to enable and encourage employers across America to make the shift from perpetuating the Black inequity problem to propelling the Black equity solution. Becoming MLT Black Equity at Work Certified requires employers to take the same results-oriented approach with Black equity as they do with quarterly earnings and other core business priorities.
MLT supports high-achieving African Americans, Latinx, and Native Americans with a winning professional playbook, one-on-one coaching, and door-opening relationships that accelerate their career paths from college to MBA to senior leadership. MLT has created a thriving network of more than 8,000 Rising Leaders and is fundamentally transforming the diverse talent pipelines at its partner organizations, including more than 150 leading corporations, nonprofits, and business schools.
MLT is a leading source of minority talent for top graduate business schools and for many of the nation's premier corporations including Amazon, Boston Consulting Group, Citi, Deloitte, Goldman Sachs, Google, Greylock Partners, PepsiCo, and Target. MLT's innovative solution has also resulted in strategic partnerships with leading philanthropies such as the Ballmer Group, Citi Foundation, Cognizant U.S. Foundation, Ford Foundation, MacArthur Foundation, New Profit, Inc., and the Charles and Lynn Schusterman Family Foundation. MLT has been featured on the cover of Fortune, in The Atlantic, the Wall Street Journal and the Washington Post. For more information, visit MLT.org.
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