Job Description:
Job Description
Details
Business Title
Associate Architect Braze
Years of Experience
8+ years
Atleast 3 to 4 years experience in Braze
Atleast 4 years experience in Implementation
Job Descreption
* Design and manage a complete implementation and configuration for Braze, from implementing the SDK, leveraging APIs, through to creating app groups, segments, campaigns, canvas' content cards, and currents - the full lifecycle.
* Work with the client during discovery phase to develop the use cases and implementation requirements
* Document the technical requirements to be used in solution design and for implementation
* Serve as a technical liaison and consultant for the client's web and app developers and engineers
* Develop necessary code within the platform
* Architect and implement tags, SDKs, API connections, and other connectors to enable data
ingestion and/or campaign activation across all the client's digital channels
* Conduct training, deliver presentations, and lead meetings with clients and partners
* Assist with the pre-sales process & Meet with potential clients, understand their requirements and translate into a proposal or Statement of Work.
* Understand and have experience in using Liquid to set dynamic attributes and events
* Ability to manage project life cycles of digital solutions (scoping, milestone planning, KPI, delivery).
Must have skills
A minimum of 3-5 years' experience working with Braze
* Be certified in Braze
* Previously worked with clients to understand their data, segmentation and customer experience in marketing automation projects
* Deep knowledge of Internet technologies and system integration (e.g. web programming, API integrations, ETL configuration, cookie-based applications, mobile SDKs, …)
* Understanding of digital advertising and digital marketing KPIs and metrics
* Experience in engaging, collaborating, advocating and negotiating solution architecture and design with platform architects.
* Excellent written and verbal communication skills.
* Must be comfortable speaking in public and interacting with C-level executives, marketers, web developers, engineers, analysts and ad agencies.
* Ability to work across multiple projects.
* Fluent in English - written and verbal fluency
Good to have skills
* Knowledge of other marketing automation products such as Salesforce Marketing Cloud, etc.
* Broader web and database development experience.
* Experience with marketing automation platforms or customer data platforms from other vendors.
* Ability to work with tag management systems such as Google Tag Manager.
* Knowledge of MarTech industry challenges such as 3P cookie, privacy laws etc.
Shift timing
Work in client specific time zones IST/GMT/EST / ANZ Time zone
Location:
DGS India - Bengaluru - Manyata N1 BlockBrand:
MerkleTime Type:
Full timeContract Type:
PermanentSkills Required
- 8+ years of professional experience
- 3–5 years of experience working with Braze
- At least 3–4 years of Braze experience
- At least 4 years of implementation experience
- Braze certification
- Experience working with client data, segmentation, and customer experience in marketing automation projects
- Deep knowledge of Internet technologies and system integration, including web programming, API integrations, ETL configuration, cookie-based applications, and mobile SDKs
- Understanding of digital advertising and digital marketing KPIs and metrics
- Experience collaborating on and advocating for solution architecture and design with platform architects
- Excellent written and verbal communication skills
- Comfort speaking publicly and interacting with executives, marketers, developers, engineers, analysts, and agencies
- Ability to work across multiple projects
- Fluent written and spoken English
- Knowledge of Salesforce Marketing Cloud or other marketing automation products
- Broader web and database development experience
- Experience with marketing automation or customer data platforms from other vendors
- Experience with tag management systems such as Google Tag Manager
- Knowledge of MarTech challenges, including third-party cookies and privacy laws
What We Do
Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.
