How you will achieve success:
- Launch, manage, and continuously optimize search marketing campaigns across channels at the campaign, ad group, product, and keyword levels.
- Develop and implement search marketing strategies that increase marketplace visibility, engagement, and conversion while supporting profitability and margin goals.
- Monitor advertising budgets, bids, competitor activity, and campaign performance to achieve ROI, TACoS, sales velocity, and other business targets.
- Analyze and deliver weekly advertising performance reports, translating data into actionable insights and recommendations that impact the company's top and bottom line.
- Partner with Merchandising, Vendor Management, Pricing, and other internal and external stakeholders to develop holistic brand strategies and quickly adapt to changing priorities in a fast-paced environment.
What experiences will help you in this role:
- 1 to 2 years of experience successfully managing Amazon Sponsored Ads or similar marketplace advertising campaigns.
- Experience managing $50k in advertising spend with a strong understanding of budgets, bids, ROI, and campaign performance.
- Strong analytical skills with experience organizing and analyzing large data sets using Excel, Google Sheets, or similar tools.
- Experience creating performance reports, analyzing advertising results, and providing actionable recommendations to internal and external stakeholders.
- Experience with Amazon advertising platforms or tools such as Kenshoo, Pacvue, or Sellics is a plus; agency experience and a Bachelor's degree in Marketing are also preferred.
Skills Required
- 1 to 2 years of experience managing Amazon Sponsored Ads or similar marketplace advertising campaigns
- Experience managing approximately $50,000 in advertising spend
- Strong understanding of advertising budgets, bids, ROI, and campaign performance
- Strong analytical skills and experience organizing and analyzing large data sets
- Experience using Microsoft Excel, Google Sheets, or similar tools
- Experience creating performance reports and providing actionable recommendations
- Experience with Amazon advertising platforms or tools such as Kenshoo, Pacvue, or Sellics
- Agency experience
- Bachelor's degree in Marketing
- Available work-from-home setup with a qualifying computer, dual monitors, stable wired internet connection, headset, and HD webcam
What We Do
Buy Box Experts is a marketing agency for medium to large online sellers, as well as investors of businesses selling on Amazon. We provide website owners and Marketplace sellers with strategic and technical expertise to increase sales velocity profitability. By helping management teams develop better models for product acquisition and distribution while also providing ground-level training and technical expertise for their staff, we’ve helped many sellers streamline their businesses and increase their sales volume exponentially. Our Marketplace Services Division utilizes a strategy designed to maximize a client’s products exposure, reduce order cancellations and increase positive customer feedback. At the core of the Marketplace Optimization strategy is data collection and analysis. We identify poor performing signals and then correct problems and enhance marketplace visibility to increase marketplace-referred sales. Our BBE Programmatic advertising solutions drive sales velocity and brand exposure for our client brands. Developing shopper profiles and exposing unique-to-Buy Box Experts targeting options and media gives our brand campaigns a leg up on the competition. With a laser focus on marketplace sales velocity and profitability, the BBE platform crunches data for optimization, leveraging dozens of signals and performance indicators to fine-tune campaign performance. BBE’s recent accolades include making the Inc. 5000 of America’s fastest growing companies, ranking #49 in the Utah 100, Comparably’s Top 20% in Diversity, and earning the 2021 Transformative CEO from the CEO Forum.
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