As the Associate Manager, Performance Marketing, you will be at the forefront of Pizza Hut's digital transformation, shaping our paid media strategies and campaigns. Your role is critical in ensuring our brand's visibility, engagement, and ultimately, success in the digital landscape. You'll collaborate with diverse teams, from CRM and Martech to Brand and Creative, to deliver exceptional campaigns that resonate with our audience and drive measurable results.
Responsibilities- Create and execute data-driven digital strategies across paid media channels, including video, audio, display, social, and search.
- Define and monitor KPIs, optimizing campaigns to meet defined goals.
- Test and innovate with new tools, channels, and tactics, building strong advertising partnerships.
- Activate 1P audiences and manage integrations with CRM and Martech teams.
- Refine segmentation and targeting strategies based on campaign audience analytics.
- Collaborate with analytics to ensure key metrics are captured for campaign optimization.
- Deliver clear performance updates and represent paid media in planning forums.
- Contribute to MMM and attribution modeling efforts with analytics and agency teams.
- Brief and manage creative teams for full-funnel asset development and approval.
- Ensure timely and accurate campaign delivery by coordinating with external agencies.
Required Qualifications:
- Bachelor's Degree with 6 years of experience in digital marketing or performance media is essential.
- Familiarity with Google Ads, Meta, and DSPs, as well as analytics tools, is a must.
- Strong analytical skills and a data-driven approach to decision-making.
- Excellent communication and project management abilities.
- Ability to manage multiple priorities and thrive in a fast-paced environment.
- Experience in QSR, retail, or consumer brands is preferred but not mandatory.
- A curious and proactive mindset, comfortable with ambiguity.
Preferred Qualifications:
- Collaborative team player with a passion for testing and learning.
- Strong organizational skills and attention to detail.
- A proven track record of delivering measurable business results.
Salary Range: $107,800 to $114,030 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
Skills Required
- Bachelor's Degree
- 6 years of experience in digital marketing or performance media
- Familiarity with Google Ads, Meta, and DSPs
- Strong analytical skills and a data-driven approach
- Excellent communication and project management abilities
Yum! Brands Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.
-
Leave & Time Off Breadth — Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
-
Wellbeing & Lifestyle Benefits — Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
-
Parental & Family Support — Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.
Yum! Brands Insights
What We Do
Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.
