Assistant Trade Marketing Manager

Posted 3 Days Ago
Be an Early Applicant
Hiring Remotely in Hong Kong
Remote
Junior
Healthtech • Pharmaceutical • Manufacturing
The Role
Manage trade marketing and commercial execution across online and offline channels: promotional planning, visual merchandising, retailer sell-in, e-commerce asset adaptation, digital campaign coordination, KPI performance tracking, and budget monitoring to grow omnichannel sales.
Summary Generated by Built In
Who we are ?

We are Pierre Fabre Laboratories, a global leader combining pharmaceutical expertise with dermo-cosmetics to support consumers and patients at every stage of their care journey.
Our portfolio includes several medical franchises and international brands such as Eau Thermale Avène, Ducray, A-Derma, Klorane, René Furterer, and Pierre Fabre Oral Care.
By joining us, you become part of a meaningful company where the human dimension is essential. You become a participant in the "We Care Movement," a movement that values excellence and innovation within passionate teams. Together, we push the boundaries of science to unite health and beauty for the benefit of all, because Every time we care for a single person, we make the whole world better.
Present in 120 countries with a team of over 10,000 employees, we are proud to create a scientific and human impact, today and tomorrow! If caring is at the heart of your values, join Pierre Fabre Laboratories and become a key player in the “We Care Movement".

Your mission

1. Trade Marketing & Commercial Execution

  • Promotion & Kit Planning: Own the integrated online and offline promotion calendar. Conduct rigorous monthly promotional analysis and translate insights into strategic action plans. Manage kit set planning, local packaging design (including Finished Goods and kit set) and materials replenishment cycles.
  • Visual Merchandising & POSM: Drive localized adaptations for physical retail touchpoints and marketing events, including Roadshows, Point of Purchase (POP) displays, Planograms (POG), and managing tactical sampling initiatives (e.g. Instore Sampling).
  • Retailer Sell-In: Spearhead the preparation and submission of comprehensive new item sell-in forms to secure prime listing, commercial buy-in, and maximum visibility with major retail partners.

2. E-Commerce & Business Planning

  • Drive EC Growth: Accelerate e-commerce productivity and scale the digital channel relative to traditional brick-and-mortar retail, focusing on key platforms including our brand eShop, mobile APP, ShopBack, HKTVmall, MNS.com and iWatsons.
  • Ecom Asset Management: Oversee the end-to-end local adaptation of e-commerce assets, ensuring optimized digital merchandising across thumbnails, promotional banners, and Product Detail Pages (PDP).

3. Digital Marketing

  • Campaign & Platform Maintenance: Coordinate monthly trade advertisements and drive regular websites updates to ensure product details and promotional messaging are accurate, fresh, and aligned with commercial focus points.

4. Brand Strategy, Performance & Budget Tracking

  • Ensure strict local adoption of the brand image, core messaging, and corporate values across all retail environments.
  • Provide active feedback on local market trends, competitive shifts, and retailer needs to contribute to global and regional brand strategies.
  • Monitor, measure, and analyze the performance of omni-channel campaigns against key performance indicators (KPIs) to drive continuous improvement and optimize marketing ROI.
  • Participate in drawing up, tracking, and managing the department’s commercial budgets.

Who you are ?

At Pierre Fabre Laboratories, we believe that our greatest asset is our people.

We are committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee based on race, color, religion, creed, national origin or ancestry, sex, sexual orientation, gender identity or expression, age, physical or mental disability, veteran or military status, genetic information, or any other legally recognized protected basis under federal, state, or local law. The information collected by this application is solely to determine suitability for employment, verify identify, and maintain employment statistics on applicants. Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws. Please inform the company’s personnel representative if you need assistance completing this application or to otherwise participate in the application process. Thus, we commit to considering all applications equally, without fail.

Skills Required

  • Promotion planning and monthly promotional analysis
  • Kit set planning and local packaging/materials management
  • Visual merchandising, POSM and planogram execution experience
  • Retailer sell-in and new item listing preparation
  • E-commerce asset management and digital merchandising (PDP, banners, thumbnails)
  • Experience coordinating online trade advertisements and website updates
  • Ability to monitor and analyze omni-channel campaign performance against KPIs
  • Budget tracking and commercial financial monitoring
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The Company
HQ: Castres
8,877 Employees
Year Founded: 1962

What We Do

Pierre Fabre Group held by the Pierre Fabre Foundation, is a worldwide company with a unique positioning : the alliance of pharmaceutical and dermocosmetics expertise. This makes Pierre Fabre Group : A pharmaceutical group with a strong positioning : medical and natural The second largest dermo-cosmetics laboratory in the world The second largest private French pharmaceutical group The market leader in France for products sold over the counter in pharmacies. Our portfolio includes several medical franchises and international brands including ; Pharmaceutical Care Pierre Fabre Oncologie Pierre Fabre Dermatologie Naturactive Eau Thermale Avène Klorane Ducray René Furterer A-Derma Pierre Fabre Oral Care Glytone (US) Darrow (Brasil) Established in the Occitanie region since its creation, we manufacture over 95% of our products in France. We keep innovating passionately with our teams in 2 innovation centers in Brasil and Japan as well as in 6 R&D centers in France. Thanks to our 9,600 employees in 44 subsidiaries and our distribution activities in 120 countries, our group generated €2.7 billion in revenues in 2022, 69% of which is from international business. Pierre Fabre Group has a unique company structure. 86% of the Pierre Fabre Group is held by the Pierre Fabre Foundation, a government-recognized public-interest foundation, while a smaller share is owned by its employees via an employee stock ownership plan. In 2020, the independent organization ECOCERT Environment awarded Pierre Fabre's CSR policy at "excellence" level : - Excellence being the highest maturity level of the ECOCERT 26000 standard

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