Job Description
Blue Hour Studios is seeking a content and influencer marketer to join its campaign execution team to support Influencer Marketing projects and objectives. Blue Hour Studios is a joint venture content agency powered by Horizon Media and Group Nine Media, offering the following services: content and social strategy, content creation of all kinds (video & photo production, design, editorial), community management, and various facets of CRM.
The Assistant Strategist, Influencer Marketing will support all social media and influencer programs, working closely with the team to manage team administration, develop creative campaign proposals, contract influencers, execute campaigns, and analyze campaign results. The ideal candidate thrives in a fast-paced and self-starter environment, understands the social/digital media landscape, and possesses excellent project management skills.
This position reports to the Associate Director, Social Strategy & Influence.
Main Duties and Responsibilities
45% - Campaign Administration:
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Assist in the execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to:
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Influencer identification and outreach
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Development of campaign briefs for clients and influencers
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Creation and presentation of influencer lists for client ranking and approval
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Management of campaign tools
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Analytics and reporting for campaigns
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Invoice management and coordination
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Administrative tasks which include attending account status meetings, shipping/fulfillment, and maintaining/organizing campaign assets
30% - Reporting and Analytics:
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Work closely with team to curate, analyze, and develop post-campaign reporting, including but not limited to:
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Organization & synthesis of campaign raw data at a granular post-level
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Development of key learnings and insights from the reporting
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Development of relevant graphs and charts to illustrate campaign performance
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Maintain internal insights database (i.e. benchmarks)
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Continuous development of case studies for awards, marketing, and presentations
20% - Team Administration:
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Vetting, coordination of bicoastal vendor meetings
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Contribute to Horizon’s influencer marketing practice and digital experiences department
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Participate in internal brand and client meetings
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Lead and oversee influencer payments and invoicing, working with Assistant Strategist and Accounting Team to coordinate timely billing and influencer payments
5% - New Business:
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Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals
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Organize, schedule, and recap brainstorms
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Assist in the development of new business proposals including but not limited to:
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Identifying sample influencers
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Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies
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Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials
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Champion digital/social influencer programs across the agency
Supervisory Responsibilities
N/A
Knowledge and Skills Required
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Passion for social media and influencer marketing
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Interest in talent relations, management, or digital marketing
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Strong understanding of social platforms, strategy, and landscape (Facebook, Twitter, Instagram, YouTube, TikTok, etc)
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Team player, and enthusiastic self-starter who is also extremely innovative, creative, professional and resourceful
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Familiarity with digital reporting, data, and analytics
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Ability to thrive in a fast-paced environment and handle multiple projects
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Must have strong verbal and written communication skills
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Strong collaboration skills
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Ability to manage through a high level of ambiguity to actionable recommendations/solutions
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Very proficient with Microsoft Office (Word, Powerpoint, and Excel)
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BA/BS required (Communications, Advertising, Marketing or related field)
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#BHS
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$40,000.00 - $50,000.00
A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
What We Do
Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.
Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.
Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.
TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.
We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.
For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.
