Assistant Retail Marketing Manager - Radford, VA

Meet Leaf Home, the leading provider of technology-driven home solutions that is on a mission to make homeownership easy. With more than 50% of consumers worried about the cost and effort of home maintenance, we focus on delivering remarkable, end-to-end experiences. Trusted by more than 1 million homeowners across the US and Canada, Leaf Home is America's largest direct-to-consumer full-service provider of branded home services and products. Leaf Home and its products, including the patented LeafFilter gutter protection system, have earned numerous awards and recognition from Good Housekeeping, Qualified Remodeler, Angi, Consumer Reports, This Old House, and other consumer review platforms.
Powered by people, Leaf Home's innovative products and services are delivered with convenience, trust, and quality via 200+ regional sales and installation offices along with comprehensive field support offices in New York and Hudson, Ohio. We believe we win together. Leaf Home has been consistently named one of the fastest-growing private companies by Inc 5000 and recognized as a top employer nationally. The benefits of working at Leaf Home are wide-ranging and include:
Industry-best compensation packages | Fully paid health, dental, and vision insurance | 401k with company match | Paid Time Off including paid parental leave | Individualized career development programs | On-demand lunch program | Childcare assistance | Free gym membership | Employee assistance programs, including legal, financial planning, and counseling | Employee discount marketplace | Employee Resource Groups such as VetConnect, DEI Committee, Women's Committee.
Apply today and together we will unlock millions of customers' dream homes and your dream career at Leaf Home.
Position Summary: The Assistant Retail Marketing Manager hires, trains, develops, and manages, a Retail Marketing Team to build brand awareness and generate sales leads in the local market through our retail partnerships.
Essential Duties and Responsibilities:

• Develop and drive retail-based marketing initiatives to generate sales leads for sales representative follow-up.
• Identify, schedule, and plan schedule for a team of Retail Marketers in assigned territory.
• Responsible for budgeting and staffing within our retail affiliates.
• Manage retail marketing material and equipment set up and tear down.
• Collaborate with the local Operations and Installation Managers to grow brand presence within the local market.
• Recruit, hire, train, and develop Retail Marketers and create accountability through established Retail Marketer goals and KPIs.
• Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization.
• Track and report retail metrics to evaluate the performance and ROI of our retail partnerships.
• Travel within the assigned territory as needed.
• Responsible for exceeding sales lead quotas based on established KPIs.

Experience and Minimum Qualifications:

• Bachelor's degree preferred, or equivalent combination of education, training, and experience.
• 2+ years of experience in successful lead generation and management positions in direct-to-consumer industries.
• Strong recruiting and training skills.
• Experience with large-scale budgeting and planning.
• Self-starter with the ability to manage and develop others.
• Knowledge of current best practices and new strategies for retail marketing.
• Ability to work evenings and/or weekends.
• Ability to juggle various work activities and shift their attention from one task to another to meet the demands of different stakeholders without "dropping the ball."
• Ability to thrive in a fast-paced, high-energy, team-oriented environment and have a "roll up your sleeves" and "win every day" mentality.
• Hold oneself accountable and responsible while being self-driven in accomplishing goals.
• Detail-oriented and can focus on the task at hand by finding the most efficient and effective pathway to completion.
• Excellent verbal and written communication skills at all levels to communicate with internal and external stakeholders articulately.
• Ability to logically connect ideas, scrutinize and evaluate arguments, find inconsistencies and errors in work, solve complex problems, and engage in reflection.
• Ability to provide timely and empathetic service through all communication channels keeping peer and customer needs first.
• Must hold a valid driver's license.
• Must have reliable transportation to/from job site to perform job duties.
• Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access).
• Must be legally authorized to work in the country of employment without sponsorship for employment visa status (e.g., H1B status).

Preferred Knowledge, Skills, Abilities, or Certifications:

• Experience working in the home remodeling industry.

Travel Requirements:

• More than 50% domestic travel required.

Overtime/Additional Hours Requirements:

• Additional hours may be required (exempt positions).

Physical Requirements:

• Normal Office Environment and field office/manufacturing/construction environment.
• Performs indoor work in a climate-controlled environment and performs work outside in varying temperatures and
• Medium work. Exerting up to 50 pounds of force occasionally, and/or up to 30 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.

Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.
Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).
Americans with Disabilities Act Statement and Contact
Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected] .