Kredivo is looking for a highly driven and creative Product Marketing Assistant Manager to join Kredivo’s Brand Marketing team. You’ll play a pivotal role in developing and executing brand strategies for product launches, crafting impactful go-to-market (GTM) campaigns, and bringing fresh, consumer-first ideas to elevate Kredivo’s brand in the market. This role is ideal for someone who thrives at the intersection of strategy, creativity, and execution, and is passionate about making financial products more relatable and desirable.
About the Job :
- Initiate GTM planning and execution for new products or feature rollouts – from positioning and messaging to launch timelines and cross-functional coordination.
- Ideate and develop 360° brand and product campaigns that resonate with target audiences, aligned with Kredivo’s tone and values.
- Strong understanding of user behavior and mindset, with the ability to think from the user’s perspective in developing marketing strategies and messaging.
- Work closely with Product, Growth, Creative, and Comms teams to ensure cohesive brand storytelling across touchpoints.
- Translate market research and user insights into sharp brand positioning and creative briefs that inspire compelling campaigns.
- Manage campaign timelines, budgets, and performance tracking, ensuring on-time and effective delivery of brand assets and GTM initiatives.
- Uphold brand identity and messaging consistency across internal and external communications.
- Be a brand guardian for the Kredivo brand, make sure all the activities are aligned with the brand guidelines.
About You :
- Minimum 4 years of experience in brand management, product marketing, or integrated marketing roles, ideally in tech, fintech, or FMCG.
- Proven track record of planning and launching GTM campaigns for product or features with measurable results.
- Excellent project management and cross-functional communication skills.
- Strategic thinker with hands-on ability to execute under tight timelines.
- Comfortable working with data and insights to inform messaging and creative strategy.
- Fluent in both English and Bahasa Indonesia (written and verbal).
- A self-starter with a growth mindset and passion for creating consumer-loved brands.
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Skills Required
- Minimum 4 years of experience in brand management, product marketing, or integrated marketing roles
- Proven track record of planning and launching GTM campaigns with measurable results
- Excellent project management and cross-functional communication skills
- Strategic thinker with hands-on ability to execute under tight timelines
- Comfortable working with data and insights to inform messaging and creative strategy
- Fluent in both English and Bahasa Indonesia (written and verbal)
- Experience managing campaign timelines, budgets, and performance tracking
- Experience in tech, fintech, or FMCG industries
- Self-starter with a growth mindset and passion for creating consumer-loved brands
What We Do
Kredivo Group is Southeast Asia’s leading provider of digital financial services through its brands Kredivo, KrediFazz and Krom. Kredivo is the leading digital credit platform in Indonesia and Vietnam that gives customers instant credit financing for ecommerce and offline purchases, and personal loans, based on real-time decisioning. Kredivo users can buy now and pay later across the entirety of Indonesia’s retail commerce network with one of the lowest interest rates amongst digital credit providers in the country. Krom Bank Indonesia (formerly known as Bank Bisnis Internasional, IDX: BBSI) is the group’s bank entity and the operator of the Indonesian neobank Krom. Kredivo Group is backed by leading financial and strategic investors such as Mizuho Financial Group, Square Peg Capital, Jungle Ventures, Naver Corp, Mirae Asset, Telkom Indonesia and Victory Park Capital among others
