We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
• Develop, drive & own retail marketing strategy including offline events and activations to fuel business growth and brand equity. • Manage and deliver marketing strategies across all consumer touch points to raise brand awareness and conversion. • Plan and manage daily operations for social media platforms, including Facebook, Instagram, LINE and Threads. • Plan and execute local content creation projects, including shooting and on-site management. • Data analysis on regular basis to evaluate the performance of retail marketing & social media platforms and optimize strategies. • Drive collaboration between cross functional teams including retail operations, visual merchandising, e-commerce, merchandising and CRM as well as HQ marketing peers to deliver and improve go-to-market process. • Leverage and integrate market trends and consumer insights to deliver effective consumer led campaigns and brand experiences. • Align with line manager to implement and execute other marketing communications campaigns or projects. • Perform all other job-related duties as assigned.
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Skills Required
- Passion for fashion, creative thinking and innovation
- Develop and own retail marketing strategy including offline events and activations
- Manage marketing across consumer touch points to raise awareness and conversion
- Plan and manage social media platforms including Facebook, Instagram, LINE and Threads
- Plan and execute local content creation projects including shooting and on-site management
- Regular data analysis to evaluate retail marketing and social media performance and optimize strategies
- Drive cross-functional collaboration with retail operations, visual merchandising, e-commerce, merchandising and CRM
- Leverage market trends and consumer insights to inform campaigns and brand experiences
- Ability to implement and execute marketing communications projects as directed by line manager
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few. PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
