Eataly is the world’s largest artisanal Italian food and beverage marketplace! Eataly is not a chain; each Eataly is different, with its own character and own theme – but all with the same aim... for our guests to:
- EAT authentic Italian food at our restaurants, cafés and to-go counters
- SHOP a selection of high-quality Italian, local and homemade products
- LEARN through our classes and our team’s product knowledge
The Assistant Marketing Manager supports the planning and execution of the marketing strategy at the store level, not limited to: events, education, community relations, and graphics. Reports directly to the Marketing Manager. Manages the in-store Marketing team.
- Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales
- Collaborates with the corporate Marketing Team to understand the national marketing programs and develop related local marketing activities, in addition to store-specific initiatives and projects
- Ensures the defined strategies and initiatives are correctly executed at the store level according to the agreed upon timelines, budgets and goals
- Ensures in-store communication is up to standards and follows the brand guidelines
- On occasion utilizes the tools and systems provided to produce in-store signage (i.e. events materials, campaign posters...) and oversees in-store installations (signage, VM, etc)
- On occasion produces store-related social media images when needed
- Manages the Marketing team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
- Works with the Events team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events
- Works with Communications Team to ensure events and initiatives are properly promoted and communicated by providing needed details and content
- Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities
- Analyzes performance and reports progress to senior leadership on a weekly basis
- Keeps track of marketing spent on provided system, staying within defined budget
- Performs other duties as required or assigned
Qualifications
- Bachelor’s Degree in Business or Marketing
- 4+ years of experience in marketing, with prior managerial experience
- Experience in the food and beverage industry, ideally in Italian cuisine
- Knowledge of Italian cuisine and culture
- Exceptional verbal and written communication skills and relationship-building skills
- Excellent problem-solving and business management skills
- Knowledge of and contacts in the food industry
Job Requirements
- Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
- Ability to travel up to 10% of the time
Benefits and Perks
- Medical, Dental, Vision Insurance
- Paid Time Off
- Paid Parental Leave
- 401K with match or RRSP
- Bonus program
- Free family meal daily
- Discounts at Eataly
- Classes on products and Italian cuisine
- Referral bonus program
- and more!
What We Do
Eataly is the world’s largest artisanal Italian food and beverage marketplace. Founded in 2007 in Turin, Eataly shares “made in Italy” on a global scale through high-quality, authentic products and the stories of their local producers.
Eataly’s goal is to make our guests incisive and informed about how to select high-quality and healthy foods. Our marketplace, interspersed with restaurants and counters, is a learning center. At Eataly, you can enjoy a meal in a restaurant, purchase the ingredients, and learn more through classes, tastings and encounters with producers. We believe that quality can be accessible to everyone, and we are dedicated to offering high-quality products at sustainable prices for both consumers and producers.
The values and philosophy of Eataly are focused on sustainability, sharing and responsiblity. Over the years, we have expanded across the globe. Today, you can find us in 16 Italian cities and in countries including: Japan, the United States, Brazil, Germany, Turkey and many others.
Eat Better, Live Better!
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