Job Description:
Responsibility
- Oversee RC social for key franchises from KFS planning to daily implementation
- Lead BGC & UGC content creation to drive Pet owner engagement and WOM
- Lead PGC KOL selection, content co-creation with feeds ads and search keywords coordination
- UGC operation and management for WOM
- Drive X-function collaboration for social seeding needs to better convert Content to Commerce
- Superise performance against Red KPIs with agency management, keep optimize and drive improvements in daily operation.
Requirement
1. Bachelor degree or above in Marketing, Communication, Business or related field.
2. 3+ years experience in MNC marketing function or platform/Social MCN, with proven practical expertise and solid skill set in Red platform planning (KFS) & implementation, MCN background is also preferred
3. Excellent interpersonal, project management, communication and influencing skills; ability to collaborate with different stakeholders including pillar marketing, global/regional stakeholder and external agencies.
4. Ability to think strategically and build engaging contents with strong leadership
5. Red platform/MCN platform practical experience as plus.
6. Good command of English and Chinese in both written and verbal.
What can you expect from Mars?
Work with diverse and talented Associates, all guided by the Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
A strong focus on learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus.
Skills Required
- Bachelor's degree or higher in Marketing, Communication, Business, or a related field
- 3 or more years of experience in an MNC marketing function or platform/social MCN
- Practical expertise and proven experience in Red platform planning and implementation using KFS
- Excellent interpersonal, project management, communication, and influencing skills
- Ability to collaborate with pillar marketing, global or regional stakeholders, and external agencies
- Ability to think strategically and build engaging content
- Strong leadership skills
- Practical experience with Red or MCN platforms
- Good command of written and verbal English and Chinese
Mars Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mars and has not been reviewed or approved by Mars.
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Healthcare Strength — The benefits package is positioned as comprehensive, with broad medical coverage and additional protections like life insurance and short- and long-term disability. Mental health support is emphasized, including free mental health services and wellbeing programming under initiatives such as Mars Be Well.
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Parental & Family Support — Paid parental leave is highlighted as market-leading in the U.S., with an example of 18 weeks fully paid for both parents. Additional family-related leave types such as sick time for caregiving and bereavement leave are also described as part of the overall package.
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Retirement Support — Retirement offerings are described as strong, including 401(k) matching (with a 6% match cited) and pension plans in some cases. The broader package also references retirement savings options and contributions aligned to local market practice, supporting long-term financial security.
Mars Insights
What We Do
For more than a century, Mars, Incorporated has been driven by the belief that the world we want tomorrow starts with how we do business today. This idea is at the center of who we have always been as a global, family-owned business. Today, Mars is transforming, innovating and evolving in ways that affirm our commitment to making a positive impact on the world around us. Across our diverse and expanding portfolio of confectionery, food, and petcare products and services, we employ 133,000 dedicated Associates who are all moving in the same direction: forward. With $40 billion in annual sales, we produce some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™; and take care of half of the world’s pets through our pet health services AniCura, Banfield Pet Hospitals™, BluePearl®, Linnaeus, Pet Partners™, and VCA™. We know we can only be truly successful if our partners and the communities in which we operate prosper as well. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our Associates to take action every day to help create a world tomorrow in which the planet, its people and pets can thrive.
