We are seeking a highly analytical and business-oriented Consultant – Marketing Analytics & Customer Journey Insights to help drive data-driven decision making across marketing and customer experience initiatives. The ideal candidate will combine strong expertise in Adobe Customer Journey Analytics (CJA) and digital measurement with the ability to translate complex data into compelling business narratives and actionable recommendations.
This role requires a strategic thinker who can partner with cross-functional stakeholders, develop insight-driven storyboards, optimize customer journeys, and enable personalized marketing experiences through advanced analytics and customer data platforms
ResponsibilitiesMarketing Analytics & Insight Generation
- Analyze cross-channel customer, campaign, and behavioral data to uncover actionable insights that drive marketing effectiveness and business growth.
- Develop meaningful measurement frameworks, KPIs, and analytical approaches to evaluate performance across digital channels.
- Conduct deep-dive analyses on customer behavior, engagement, conversion, retention, and campaign performance.
- Translate complex analytical findings into business-ready recommendations and strategic actions.
Customer Journey Analytics & Optimization
- Map and analyze end-to-end customer journeys across digital and marketing touchpoints.
- Identify journey friction points, drop-offs, behavioral patterns, and engagement opportunities.
- Recommend data-driven improvements to customer experiences, personalization strategies, and campaign effectiveness.
- Support audience segmentation, targeting, and personalization initiatives.
Storyboarding & Executive Communication
- Build compelling data stories and executive-level presentations that clearly communicate business impact.
- Develop insight-led narratives that connect customer behavior, campaign performance, and business outcomes.
- Present findings, recommendations, and optimization opportunities to senior business stakeholders and leadership teams.
Reporting & Dashboard Development
- Develop and maintain scalable dashboards, scorecards, and self-service reporting solutions using Adobe CJA Workspace and visualization tools.
- Monitor business and marketing KPIs while proactively identifying performance trends and opportunities.
Stakeholder & Project Management
- Act as a trusted analytics partner to Marketing, Product, CRM, Data Science, and Technology teams.
- Gather business requirements and translate them into analytical and technical solutions.
- Lead stakeholder discussions, align priorities, and drive adoption of analytics-driven decision-making.
- Adobe Customer Journey Analytics (CJA)
- Adobe Analytics
- Marketing Analytics
- Customer Journey Analytics
- Attribution & Measurement
- Campaign Performance Analysis
- Storyboarding & Executive Presentations
- Insight Generation & Strategic Recommendations
- Stakeholder Management
- Problem Solving & Critical Thinking
Preferred Skills
- Experience with Tableau, Power BI, or similar visualization platforms.
Understanding of statistical analysis, experimentation, and marketing attribution methodologies
Skills Required
- Adobe Customer Journey Analytics
- Adobe Analytics
- Marketing Analytics
- Customer Journey Analytics
- Attribution and Measurement
- Campaign Performance Analysis
- Storyboarding and Executive Presentations
- Insight Generation and Strategic Recommendations
- Stakeholder Management
- Problem Solving and Critical Thinking
- Experience with Tableau, Power BI, or similar visualization platforms
- Understanding of statistical analysis, experimentation, and marketing attribution methodologies
What We Do
Choosing a digital partner is about more than capabilities — it’s about collaboration and character. Unrealistic overhauls and off-the-shelf products ignore what matters most — your unique needs, culture, goals, and your legacy data and technology environments. At EXL, our collaboration is built on ongoing listening and learning to adapt our methodologies. We’re your business evolution partner—tailoring solutions that make the most of data to make better business decisions and drive more intelligence into your increasingly digital operations. Whether your goals are scaling the use of AI and digital, redesign operating models, or driving better and faster decisions, we’re here to partner with you to help you gain—and maintain—competitive advantage with efficient, sustainable models at scale. Our expertise in transformation, data science, and change management helps make your business more efficient and effective, improve customer relationships and enhance revenue growth. Instead of focusing on multi-year, resource- and time-intensive platform designs or migrations, we look deeper at your entire value chain to integrate strategies with impact. We use our specialization in analytics, digital interventions, and operations management—alongside deep industry expertise — to deliver solutions that help you outperform the competition. At EXL, it’s all about outcomes—your outcomes—and delivering success on your terms. Share your goals with us and together, we’ll optimize how you leverage data to drive your business forward. For more information, visit www.exlservice.com.
