The Role
Owns user lifecycle engagement across onboarding, activation, retention, and win-back for mobile apps and websites. Designs push, in-app, and email campaigns; analyzes behavioral metrics and funnel performance; runs A/B tests; and partners with product, design, engineering, monetization, and growth teams to improve engagement and revenue.
Summary Generated by Built In
Assistant Manager – User Engagement
Location: Kolkata (Work from Office) | Type: Full-time, Permanent Reports to: VP/AVP, User Engagement
About the Role
We're looking for a data-driven engagement specialist to own how users discover, adopt, and stay active on our digital products. Working closely with our Platform team, you'll shape the strategies that turn first-time visitors into loyal, engaged users across our mobile apps and websites.
If you're someone who gets excited by retention curves, push notification open rates, and the puzzle of why users drop off at step three — we'd love to talk.
What You'll Do
Build and execute end-to-end user engagement strategies that move the needle on activation, retention, and revenue. Specifically, you'll:
- Own the full user lifecycle — onboarding, activation, retention, and win-back — through in-app messaging, push, email, and other channels
- Design and run push notification campaigns that users actually want to open
- Dig into behavioural data (DAU/MAU, session length, retention cohorts, funnel drop-offs) to find what's working, what isn't, and what to try next
- Run continuous A/B tests on messaging, UI/UX, and user flows to compound small wins into big ones
- Partner with content, design, and engineering to ship experiences that match what users actually want
- Collaborate with monetisation and growth specialists on promotions, in-app activity, and ad strategies that drive revenue without hurting experience
- Keep a pulse on what's happening in the broader app, CRM, and healthcare/therapy space — and bring fresh ideas back to the team
What We're Looking For Must-haves:
- 3+ years in marketing, growth, CRM, or user engagement roles
- Hands-on experience with app engagement, lifecycle marketing, or CRM
- Strong analytical chops — you can pull insights from a dashboard and translate them into an experiment plan. Comfort with Looker or similar BI tools
- Working knowledge of CRM and engagement platforms (Zoho, Firebase, HubSpot, MoEngage, CleverTap, or similar)
- A track record of running A/B tests and acting on the results
- Clear communication and the ability to work with product, design, and engineering without friction
Nice-to-haves:
- Experience with B2C digital products, especially subscription-based or hobby/lifestyle categories
- Background in healthcare, wellness, or therapy products
- Familiarity with SQL or comfort querying data independently
Why this role
You'll have real ownership over engagement outcomes, work directly with senior leadership, and see your experiments ship to users quickly. This is a hands-on role for someone who wants to build, measure, and iterate — not just manage from a distance.
Skills Required
- 3+ years of experience in marketing, growth, CRM, or user engagement roles
- Hands-on experience with app engagement, lifecycle marketing, or CRM
- Strong analytical skills and ability to translate dashboard insights into experiment plans
- Comfort with Looker or similar business intelligence tools
- Working knowledge of CRM and engagement platforms such as Zoho, Firebase, HubSpot, MoEngage, or CleverTap
- Track record of running A/B tests and acting on results
- Clear communication and ability to collaborate with product, design, and engineering teams
- Experience with B2C digital products, especially subscription-based or hobby/lifestyle categories
- Background in healthcare, wellness, or therapy products
- Familiarity with SQL or independent data querying
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The Company
What We Do
India’s largest Live Digital CME & Doctor Generated Medical Content Platform! Currently serving 350,000+ verified doctors by providing them a bouquet of free digital CME (Continuing Medical Education) and patient management tools, CLIRNET is the fastest growing community of doctors in India. CLIRNET provides a scalable platform for the Indian healthcare industry’s movement towards digital knowledge-based marketing (KBM) programs. CLIRNET’s team of 250+ (from NYU, IIM, IIT, and other premier institutes) is located in Mumbai & Kolkata. CLIRNET is a Stanford Seed company that was nominated by Times Network Digital Summit in the Top 5 Companies for Digital Social Innovation. As per an institutional study conducted by researchers from IIM-Bangalore & HEC-Paris, the platform has helped guide clinical decisions for 89% of Doctors with a 91% NPS (Net Promoter Score) Visit us to know more!
