The Role
Own the lifecycle engagement of a defined segment of healthcare professionals. Plan and optimize multichannel campaigns across WhatsApp, SMS, RCS, email, and push notifications, using clinical and behavioral insights to improve activation, retention, and reactivation. Design trigger-based journeys, analyze campaign and cohort data, run experiments, and provide product feedback. Collaborate with content, design, and platform teams to improve doctor engagement and platform usage.
Summary Generated by Built In
Assistant Manager – User Engagement
Location: Kolkata (Work from Office) Type: Full-time, Permanent Reports to: VP, Global Operations Role type: Individual contributor
About CLIRNETCLIRNET is a digital platform used by verified healthcare professionals across India for continuing medical education, clinical content, and peer discussion. Our users are practising doctors. They are time-poor, sceptical of marketing, and will only open something that helps them in clinic tomorrow morning.
About the RoleYou will own how a defined segment of our doctor base discovers, uses, and keeps coming back to CLIRNET — end to end.
This is not a role where a marketing automation tool does the thinking for you. We run on an in-house engagement stack. You bring the judgement: who to reach, with what, on which channel, and when. The platform executes it.
It is also not a generic CRM role. Half the job is knowing what doctors actually care about this week — a revised treatment guideline, a new drug approval, an NMC circular that changes how they practise — and turning that into a campaign that earns a click from someone who ignores most of what lands in their inbox.
You will report directly to the VP of Global Operations and work alongside two other engagement owners, each responsible for their own slice of the user base.
What You'll DoOwn the user lifecycle for your segment Plan and run campaigns across WhatsApp, SMS, RCS, Email, and Push — from onboarding and activation through to retention and win-back. Decide the channel mix for each cohort rather than blasting everything everywhere.
Bring clinical relevance into every campaign Track specialty guideline changes, CDSCO and FDA drug approvals, major congress proceedings, NMC and state medical council circulars, and rulings that affect clinical practice. Translate these into content and campaigns segmented by specialty, seniority, and platform behaviour.
Build the logic that catches people before they drift Design trigger-based journeys across lifecycle stages so that dormant and at-risk doctor cohorts are picked up automatically, not discovered three months later.
Reactivate the dormant base Run structured win-back programmes for doctors who have gone quiet, and find out why they left in the first place.
Test, read the data, adjust Run controlled tests on messaging, timing, subject lines, and CTAs. Work with delivery, open, and click-through data across channels. Kill what isn't working quickly and scale what is.
Turn behaviour into product input You see engagement patterns before anyone else does. Convert them into clear, specific feedback for the Platform and Content teams.
Work across functions Partner with content, design, and platform teams to ship what users actually respond to.
What Success Looks LikeWithin your first year, you are measurably moving:
- The number of doctors actively engaging with the platform each month
- Quarterly active users as a share of the registered base
- Repeat visit rates — shifting occasional visitors into a weekly habit
- Channel click-through performance across WhatsApp, SMS, and Email
- Reactivation of long-dormant accounts
- Average session duration and total engaged time on platform
We will share specific targets during the interview process.
What We're Looking ForMust-haves
- 3–5 years in CRM, lifecycle marketing, growth, or user engagement
- Hands-on experience running multi-channel campaigns at scale — particularly WhatsApp, SMS, and Email. You should be comfortable with WhatsApp Business template approvals, quality ratings, and what actually drives utility template performance
- Strong analytical judgement. You can look at campaign and cohort data, work out what it means, and design the next experiment. Comfortable in Excel and reading dashboards
- Ability to work on an in-house platform — you bring the strategy and the segmentation logic, not a dependency on a particular vendor tool
- Genuine curiosity about the healthcare and medical space, and the discipline to keep up with it weekly
- Clear written communication and the ability to work with content, design, and engineering without friction
Nice-to-haves
- Background in healthcare, pharma, medical publishing, or medical education
- A life sciences, pharmacy, or medical qualification
- Experience marketing to professional or expert audiences rather than mass consumers
You report directly to the VP of Global Operations, own your segment outright, and see your campaigns reach doctors within days of designing them. There is no layer between your idea and the user.
Skills Required
- 3-5 years of experience in CRM, lifecycle marketing, growth, or user engagement
- Hands-on experience running multichannel campaigns at scale across WhatsApp, SMS, and Email
- Experience with WhatsApp Business template approvals, quality ratings, and utility template performance
- Strong analytical judgment using campaign and cohort data to design experiments
- Comfort with Excel and reading dashboards
- Ability to work with an in-house engagement platform and develop segmentation logic independently
- Curiosity about healthcare and medical topics, with discipline to follow relevant developments weekly
- Clear written communication and ability to collaborate with content, design, and engineering teams
- Background in healthcare, pharma, medical publishing, or medical education
- Life sciences, pharmacy, or medical qualification
- Experience marketing to professional or expert audiences
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The Company
What We Do
India’s largest Live Digital CME & Doctor Generated Medical Content Platform! Currently serving 350,000+ verified doctors by providing them a bouquet of free digital CME (Continuing Medical Education) and patient management tools, CLIRNET is the fastest growing community of doctors in India. CLIRNET provides a scalable platform for the Indian healthcare industry’s movement towards digital knowledge-based marketing (KBM) programs. CLIRNET’s team of 250+ (from NYU, IIM, IIT, and other premier institutes) is located in Mumbai & Kolkata. CLIRNET is a Stanford Seed company that was nominated by Times Network Digital Summit in the Top 5 Companies for Digital Social Innovation. As per an institutional study conducted by researchers from IIM-Bangalore & HEC-Paris, the platform has helped guide clinical decisions for 89% of Doctors with a 91% NPS (Net Promoter Score) Visit us to know more!
