Assistant Manager, Marketing

Company :

"Build the Future of Automotive with Us."

Founded in 1979, Vantage Automotive Ltd (VAL) is the exclusive retail partner of electrical vehicle brands, BYD and Denza, as well as official distributor for Ford in Singapore. Over the years, VAL has built a strong track record in developing franchises for mass-market and premium passenger and commercial vehicles.

As part of Sime Group, ranked No. 25 in the Fortune Southeast Asia 500, we’re connected to a powerful network across nine markets in the Asia-Pacific region. With over 13,900 employees, Sime Motors is a leader in automotive assembly, importation, distribution, retail, and after-sales services.

What You'll Be Doing

As an Assistant Manager, Marketing, this role is responsible for driving brand visibility, customer engagement, and dealer-level marketing activities through impactful offline campaigns, events, and public relations.

Brand Strategy & Execution

• Develop and implement strategic marketing plans to elevate BYD’s brand visibility and reputation.
• Ensure consistent brand messaging across all offline channels and communications.

Campaign & Event Management

• Lead the planning and execution of integrated marketing campaigns across digital and traditional platforms
• Oversee the coordination of product launches, motorshows, and brand events to maximize impact and audience engagement.

Content Creation & Management

• Manage the development and distribution of digital content such as website copy, blog articles, social media posts, email newsletters, and other marketing materials.
• Collaborate with internal teams and external partners to ensure content quality, consistency, and optimization for SEO and user engagement.

Team Leadership

• Supervise and mentor junior marketing team members, providing guidance, support, and performance feedback.
• Delegate tasks effectively and foster a collaborative, high-performing team environment.

Public Relations

• Manage media relations and coordinate with PR agencies to secure positive coverage.
• Prepare press releases, media kits, and respond to media inquiries professionally and promptly.

Stakeholder Engagement

• Liaise with internal departments, principal stakeholders, and external partners to align marketing strategies and initiatives.
• Maintain strong relationships with vendors, event organizers, and creative agencies.

Budget Management & Reporting

• Oversee marketing budgets, ensuring efficient and cost-effective execution of campaigns and events.
• Monitor campaign performance, analyze ROI, and prepare regular reports for senior management.

Dealer Marketing Support

• Design and implement marketing initiatives to support BYD dealers in driving showroom traffic and enhancing local engagement.
• Provide marketing toolkits, campaign guidelines, and event support tailored to dealer needs, ensuring brand consistency across all touchpoints.

General Responsibilities

• Perform other ad-hoc duties as assigned to support the broader marketing function.

Who We're Looking For

• Minimum 3-5 years of relevant experience in marketing, brand management, or communications.
• Proven track record in managing brand campaigns, event marketing, and public relations.
• Experience in the automotive industry or a related consumer-facing sector is preferred.
• Possess good knowledge and skill in Digital Marketing, SEO, SEM, social media marketing, conventional marketing, content writing, website design/development.
• Prior experience in leading a team or mentoring junior staff is an advantage.
• Familiarity with Singapore’s media landscape, event vendors, and marketing regulations is beneficial