Company Description
The Minor Food is one of Asia's largest casual dining and quick-service restaurant companies. We are aggressively accelerating the business growth in both domestic and global market.
Our number of restaurants exceeding 1,600 in 21 countries under The Pizza Company, Swensen's, Sizzler, Dairy Queen, Burger King, Thai Express The Coffee Club, BreadTalk, Ribs and Rumps, Riverside, Penang Street, and Poulet.
Job Description
- Drive brand and sales performance through core initiatives that grow eating occasion.
- Develop channel exclusivity program to drive business growth in both Dine-in, delivery, take away, and catering channel.
- Initiate commercial plan that relevant to consumers’ need and capture traffic to store for growing dine in channel consistently.
- Own marketing activities timeline from start to end of promotion and activities.
- Elevate overall consumers experience through food / service / or activity for dine in channel along the year.
- Build consumers engagement to grow brand equity through special programs ex. Brand anniversary, etc.
- Develop and execute end-to-end consumers journey for take away consumers to drive business growth consistently.
- Build campaign forecasting and sales / financial impact that in line with business objective and guardrail.
- Work with partner/ landlord to develop strong local store marketing program that build incremental sales to business.
- Work closely with cross functional team and marketing team to design effective execution plan for execution at store level smoothly.
- Work closely with Finance for marketing expense accrue, with own the return on investment for marketing expense.
- Develop campaign tracking and provide analysis in responsible campaigns to understand business impact, consumers’ insight, and key learning.
- Lead brand communication for both online and off-line to gain impact from customer.
- Drive customer loyalty program to sustain sales performance.
Qualifications
- At least bachelor’s degree in marketing or any related fields.
- At least 5 – 7 years of experience in Marketing &/or Operations.
- Proficiency in English communication and presentation skills.
- High agility capability.
- Strong drive for results.
- Strong in innovative and people management.
- Good connection and networking with the industrial bodies.
What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
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