Assistant Manager, Loyalty Rewards Brand & Creative

Description
About the Role
The GM Loyalty team is seeking an Assistant Manager to lead creative strategy and execution for GM Rewards, driving customer engagement and program growth. This role requires strategic thinking, ownership of complex initiatives, and the ability to influence cross-functional teams and external partners. The Assistant Manager will oversee creative development across CRM, retail, website, media, and experiential channels, ensuring brand consistency and innovation.
The ideal candidate is a seasoned marketing professional with expertise in branding and loyalty programs. They will innovate with new ideas, propose process improvements, and deliver solutions that enhance customer experience and program performance.
Key Responsibilities

• Influence and collaborate with senior stakeholders and agency partners to deliver high-impact campaigns.
• Serve as a mentor and resource for junior team members, providing guidance on complex issues.
• Develop and implement test-and-learn plans to optimize performance and customer engagement.
• Leverage data-driven strategies and personalization techniques to guide members towards next best actions and deepen engagement.
• Drive content optimization initiatives to refine messaging and improve conversion rates.
• Lead creative strategy and messaging architecture across channels.
• Drive integration of credit card strategies into GM Rewards campaigns.
• Use innovative marketing approaches and digital capabilities to maximize effectiveness.
• Facilitate the move from legacy methods of creative execution to modern practices.

Skills & Qualifications

• Bachelor's degree (or equivalent professional work experience) required, preferably in Marketing or Advertising.
• 7+ years of marketing, advertising, or CRM experience with demonstrated leadership responsibilities.
• Advanced knowledge of data-driven marketing programs and cross-channel platforms.
• Experience with marketing automation tools and AI-driven personalization engines.
• Proven ability to manage complex projects independently and influence senior stakeholders.
• Strong strategic thinking, problem-solving, and communication skills.
• Experience in loyalty programs, credit cards, e-commerce, or automotive highly valued.

Location: Hybrid. This role is categorized as hybrid. This means the successful candidate is expected to report to the - Global HQ Warren Mi three times per week, at minimum [or other frequency dictated by the business]
Relocation: This role is NOT eligible for relocation benefits.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)
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We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
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