- Analysis & Planning: Leverage available tools and performance data to conduct qualitative and quantitative research to understand our stores’ consumer behaviors, preference, pain points, and to evaluate the current stores’ user experiences;
- Conduct competitive analysis to stay on trend, to identify industrial best practices as benchmark, seek optimization opportunities from competitors, and explore new/trending design tools, technologies across marketplaces;
- User Experience Enhancement: Plan and update visual merchandising calendar for all stores ensuring company GTM calendar is followed; Create wireframes and mockups then lead operational vendor’s design team to create, implement and approve all storefront designs which are visually appealing and user-friendly interfaces that align with brand guidelines, including homepage, campaign/promotion landing page, PDP, navigations, product categorization, etc. Liaise with digital marketing content team to keep optimizing the local photo/video quality on still, on-model and creative product shooting; Monitor marketplaces’ trending keywords and ensure store product title and descriptions are stay up on trend and no organic traffic opportunities are missed;
- Collaborations: Work closely with store operations, omni buying, IT, and other stakeholders to gather requirements/feedbacks and translate them into UI/UX design/enhancement solutions; Identify key performance indicators of user experience design ensuring the alignment with business needs; Drive brand experience consistency by developing and maintaining comprehensive eComm store design guideline from brand guidebook;
- Bachelor’s degree in design/creative/related areas with good business acumen.
- At least 3-5 years of eCommerce UI/UX experience with a background in sporting goods
- Experienced in working with internal stakeholders and external TP/DP
- Design, Project management tools
- Written English compulsory
- Spoken English preferred
Skills Required
- Bachelor's degree in design, creative studies, or a related field
- At least 3-5 years of ecommerce UI/UX experience
- Background in sporting goods
- Experience working with internal stakeholders and external third-party or distribution partners
- Experience with design and project management tools
- Written English proficiency
- Spoken English proficiency
What We Do
At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. That hustler’s spirit can be felt across PUMA categories, partnerships, offices, and countries. And we are always in search of talent that can help us set the pace at which sport and culture collide, as well as finding better ways to connect and collaborate with our communities. PUMA supports over 14,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
