Assistant Manager, Direct Sales - GM Energy

Description
About GM Energy
GM Energy is transforming the energy and power industry with innovative solutions that integrate EV technology with home energy management. Our mission is to provide sustainable, decentralized energy solutions that reduce reliance on traditional grids and enhance energy resilience for customers. As a rapidly growing business unit within General Motors, we are looking for dynamic leaders to help drive our vision forward.
The Role
The Team Lead, Direct Sales is a critical leadership role within GM Energy, reporting directly to the Group Manager, Direct Sales. This role is responsible for overseeing a team of Home Energy Consultants (HECs), ensuring they meet performance targets, adhere to sales best practices, and deliver an outstanding customer experience. The Team Lead will focus on performance management, sales effectiveness, customer satisfaction, and operational efficiency, ensuring the success of their assigned team within the broader Direct Sales organization.
What You'll Do (Responsibilities)
Sales Team Leadership & Performance Management

• Lead, coach, and mentor a team of Home Energy Consultants (HECs) to achieve sales targets and conversion rates.
• Monitor individual and team performance metrics, including sales quotas, appointment conversion rates, and revenue targets.
• Conduct regular one-on-one coaching sessions and team meetings to provide guidance, performance feedback, and professional development opportunities.
• Ensure team members are executing GM Energy's sales methodologies and utilizing the sales playbook effectively.
• Oversee the adoption of sales tools and CRM systems to maintain accurate tracking of customer interactions, appointments, and sales data.

Sales Process & Strategy Execution

• Maintain and refine the GM Energy sales playbooks, ensuring best practices, objection handling strategies, and sales scripts are consistently applied.
• Conduct call monitoring and sales recording reviews, providing actionable feedback to improve customer interactions and close rates.
• Collaborate with the Group Manager and Sales Enablement team to optimize lead distribution and territory planning.
• Work with sales operations to improve data-driven decision-making through regular performance analysis.

• Address customer complaints or escalations, working with internal stakeholders to resolve issues effectively.

Operational Management & Administration

• Ensure accurate tracking of team tasks, appointments, and follow-ups within the CRM and sales enablement platforms.
• Manage team scheduling, including vacation days, time-off requests, and shift planning, ensuring appropriate coverage for lead handling.
• Assist in onboarding and training new hires, ensuring they are equipped with the necessary skills and knowledge to succeed.

Your Skills & Abilities (Required Qualifications)

• 1+ years of experience in sales leadership or team lead roles, preferably in direct-to-consumer (DTC) sales.
• Proven track record in managing and coaching sales teams, with a focus on B2C energy, home services, or EV-related products. Specifically at GM Energy preferred.
• A deep understanding of GM Energy's residential sales and GTM process as well as existing relationships that will allow for quick onboarding preferred.
• Strong understanding of sales metrics, CRM tools (Salesforce preferred), and sales enablement best practices.
• Experience in call monitoring, performance coaching, and structured sales training methodologies.
• Ability to analyze data-driven insights to improve individual and team performance.
• Excellent communication skills, with the ability to motivate, develop, and engage sales professionals.
• Highly organized and detail-oriented, with a proactive approach to problem-solving.
• Knowledge of EV charging networks, home energy storage, and energy efficiency products is a plus.
• Willingness to travel up to 10-15% for training, team meetings, and field coaching.

Why Join GM Energy?

• Opportunity to lead in a high-growth industry, shaping the future of home energy solutions.
• Collaborative and innovative team environment, working with cutting-edge technology.
• Competitive compensation and benefits package, including incentives tied to team performance.
• Career growth opportunities within GM Energy and the broader General Motors organization.

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The compensation may not be representative for positions located outside of New York, Colorado, California, or Washington.

• The expected base compensation for this role is ($80,700.00 - $109,400.00) USD Annually. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more

#LI-AP1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as remote. This means the selected candidate may be based anywhere in the country of work and is not expected to report to a GM worksite unless directed by their manager.
The selected candidate will be required to travel <25% for this role.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About GM
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