Assistant Manager, Digital Marketing & Media

From 1946, people of the House of Parfums Christian Dior in France and around the world embody the spirit of excellence, creativity, and the unique savoir-faire of its creator, the couturier-perfumer Christian Dior. Revolutionizing the codes of French elegance and luxury with its perfumes, combining tradition and daring innovation in makeup and skincare, we reinvent every day the Dior style and affirm beauty and joy in its entirety.

Parfums Christian Dior invites you today to join its North America teams.

Parfums Christian Dior is part of the LVMH Group.

The Assistant Manager, Digital Marketing & Media will support all day-to-day operations of the Christian Dior Parfums media team with an emphasis on digital campaign implementation and performance.

They will partner with agency teams to brief, implement, maintain, and report on full-funnel campaigns across paid channels including Social, Display, Online video and E-Retail Media. They will also help manage creative across digital and traditional channels (OOH, print, linear TV) when needed.

The position will play a key role in the overall brand & e-retail media strategy. Candidate should have a strong understanding of the beauty & luxury landscape with key competitive players. The ideal candidate will have a strong interest in digital media channels and retailer networks, while excelling in a fast-paced, collaborative environment. They should also possess advanced analytical and communication skills.

TASKS AND RESPONSIBILITIES:

• Support in development of strategic full-funnel campaigns for each launch, including budget allocations by channel and creative phasing
• Act as a liaison with HQ team for plan development, approval, and assets
• Daily campaign management and optimization
• Monitor key KPIs for ongoing campaigns and share channel insights with key stakeholders within local and HQ teams
• Manage respective agencies throughout campaign planning and implementation
• Work closely with the local E-Business and Marketing teams on campaign calendar across Fragrance, Make-Up and Skincare categories
• Manage creative delivery for traditional channels including print, OOH and linear TV
• Identify emerging trends to help make strategic media decisions
• Post-campaign reporting with consolidated learnings for cross-functional teams and upper management recaps
• Track competitive activity on ongoing basis, to be shared with local and HQ teams
• Key lead in financial operations, including purchase order creation, invoice tracking, and end-of-month reconciliation

Paid Social

• Manage budget and campaign calendar
• Provide agency with briefs for each campaign launch and collaborate on full funnel social campaigns
• Partner with HQ team on campaign cadence, asset requests, and approvals
• Monitor performance across all platforms including Facebook, Instagram, Snapchat, TikTok, Pinterest, Twitter, LinkedIn

Digital Display

• Communicate with digital media publishers, maintain relationships and update team on new opportunities
• Identify appropriate digital partners to RFP for each campaign and brief agencies on objectives and budgets
• Monitor performance of live campaigns and manage post buy reports

E-Retail

• Support the development and implementation of retail media strategies, aligning with business objectives, launch calendar, and retailer-specific goals
• Translate brand and retailer priorities into omnichannel retail media campaigns across paid social, on-site display, brand pages, sponsored product ads, and always-on activations.
• Coordinate with key Retail Media Networks (RMNs) (e.g., Macy’s, Nordstrom) to support execution, while managing relationships with external account teams
• Contribute to end-to-end campaign execution, including briefings, KPI tracking and asset handoff to ensure flawless activation
• Ensure alignment between media activations and broader merchandising and promotional moments, including in-store events, sampling campaigns, and omni-channel promotions.
• Collaborate with the Brand Marketing team to identify opportunities to leverage influencer content across paid retail media, and oversee execution of associated deliverables

SKILLS AND COMPETENCIES:

• Solid skills in the deployment and optimization of digital campaigns (across awareness, traffic and conversion objectives)
• Ability to synthesize large sets of data and draw actionable insights
• Exceptional PowerPoint skills, with a good eye for visual data storytelling
• Proactive communications skills, ability to function in a fast-paced environment, and ability to collaborate cross-functionally
• Extensive experience with web analytics tools such as Google Analytics, Facebook Business Manager, etc. 
• High proficiency in Microsoft Office Suite; Excel and PowerPoint required

REQUIREMENTS:

• 2-4 years minimum experience in Digital, in a competitive context, within an agency or brand
• Must be highly organized and detail-oriented, with a strong ability to manage multiple projects simultaneously with un-prompted follow-through  
• Fluent in English; French is a plus but not required

LVMH Inc. uses the published salary range as a guideline to provide our employees with market competitive pay while allowing for flexibility to recognize and reward various levels of expertise, performance and tenure.

While the published salary range is a good faith reflection of the targeted salary level for the position, LVMH Inc. reserves the right to pay outside of the published salary range of  $80,000.00 - $105,000.00 USD.

This job description is intended to cover the core accountabilities of the position and is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

All your information will be kept confidential according to EEO guidelines.