The Role
Drive sales and volume growth in the Organized Trade channel, including Modern Trade and HORECA. Develop and manage key accounts, build customer relationships, execute trade promotions, ensure product availability and merchandising, monitor market trends and competitors, and control promotional spending. The role requires FMCG or beverage sales experience, analytical and negotiation skills, sales reporting proficiency, and willingness to travel across regions.
Summary Generated by Built In
Job Profile
- Achieve sales and volume targets while driving growth in the Organized Trade channel (Modern Trade & HORECA).
- Develop new business opportunities and onboard key accounts such as hotels, restaurants, and cafés.
- Build and maintain strong relationships with customers and conduct regular business reviews.
- Plan and execute trade promotions, campaigns, and visibility initiatives to strengthen brand presence.
- Ensure product availability, proper merchandising, and effective in-store execution.
- Monitor competitor activities, market trends, and provide insights to support channel growth.
Manage trade spend and ensure promotions are executed within the approved budget.
Personal Profile
- Have a Professional qualification in marketing preferably SLIM or a degree from a recognized university.
- 3–6 years’ experience in FMCG/Beverage sales, preferably in Organized Trade.
- Experience managing Modern Trade and HORECA key accounts (supermarkets, hotels, restaurants).
- The ideal candidate will have strong customer relationship, strategic planning, negotiation, and execution skills.
- Data-driven decision making and analytical skills.
- Able to work in a fast-paced FMCG environment with willingness to travel across regions.
Good knowledge of MS Excel and sales reporting tools.
Skills Required
- Professional qualification in marketing or a degree from a recognized university
- Three to six years of experience in FMCG or beverage sales
- Experience managing Modern Trade and HORECA key accounts
- Customer relationship management, strategic planning, negotiation, and execution skills
- Data-driven decision-making and analytical skills
- Willingness to travel across regions
- Knowledge of Microsoft Excel and sales reporting tools
- SLIM marketing qualification
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Varun Beverages Limited is one of the largest franchisees of PepsiCo in the world, specializing in the manufacturing, bottling, and distribution of carbonated and non-carbonated beverages. The company operates extensive bottling plants across India, Nepal, Sri Lanka, and several African markets. As a key partner for the Pepsi brand, VBL manages the end-to-end process from production to distribution in geographically pre-defined territories.
