Assistant Manager, Branded Entertainment & Digital Content

Description
The Assistant Manager, GM Brand Adjacencies & Branded Entertainment will help shape how General Motors shows up across specific GM Brand adjacencies (such as Corporate Giving and GM Defense), and help its vehicle brands connect with partners in brand storytelling, and entertainment partnerships. This role sits at the intersection of website management, content development, and brand support, ensuring work is strategically sound, creatively strong, and aligned across channels.
You will partner closely with internal stakeholders, agency teams, and external partners to develop strategies and manage content and content updates, support branded entertainment properties, and help bring brand priorities to life for GM and vehicle brands in a consistent and compelling way.
What You'll Do

• Lead development of strategy and content for initiatives that support GM Brand adjacencies, across owned and paid channels, including website, social, and related media touchpoints.
• Manage content planning, updates, approvals, and execution in partnership with internal teams and agency partners, helping ensure an effective and consistent brand experience.
• Write and develop creative briefs that translate business goals and brand strategy into clear content direction.
• Provide strategic, actionable feedback on creative, content, and internal partner deliverables to maintain brand integrity and improve overall effectiveness.
• Partner with agencies and internal/external partners to support branded entertainment properties, product integration opportunities, and storytelling programs that align with GM and vehicle brand objectives.
• Coordinate cross-functional stakeholders to keep projects on schedule, align deliverables, and ensure smooth execution.
• Help identify relevant opportunities (for paid and product placement integrations) across entertainment, music, gaming, sports, and other audience passion points that can support vehicle brand activations and content programs.
• Track content and program performance, using analytics and reporting to inform optimization and share recommendations with stakeholders and leadership.
• Maintain tools, processes, and governance practices that support strong brand execution across digital channels and partner-led content.
• Stay current on digital marketing, content, website, and entertainment trends, including new technologies that can improve workflows and creative output.

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree required.
• At least 5 years of experience in brand marketing, content development, brand partnerships, or related fields.
• Experience managing agencies and reviewing work across various media channels, with a strong understanding of what makes content effective.
• Strong writing and communication skills, including the ability to create briefs, provide feedback, and present recommendations clearly to stakeholders.
• Familiarity with analytics and performance measurement across content and audience engagement programs.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Experience supporting branded entertainment, product integration, talent, creator, or partnership programs.
• Experience working on automotive, mobility, technology, or lifestyle brands.
• Interest in emerging technologies, including AI applications that can improve content development and creative workflows.

Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
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Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
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