Your Opportunity as the Assistant Lead, Digital Content
This role will support the creation and optimization of digital experiences across retailer eCommerce platforms for the Pet portfolio. Partnering with eCommerce, Sales, Creative, agency partners, and external vendors, this role will develop and execute digital shelf content that improves product discoverability, drives conversion, and delivers a consistent brand experience. This role manages the end-to-end content process, from briefing and asset development through publication, auditing, and ongoing optimization. Using retailer insights, shopper behavior, and digital shelf analytics, this role will continuously enhance content performance and contribute to business growth. Working closely with the Digital Content Lead, you will execute digital shelf initiatives and optimization programs that strengthen Smucker's omnichannel presence, deepen consumer engagement, and support broader eCommerce and Brand Experience strategies.
Location: Orrville, OH Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.
In this role you will:
Digital Shelf Content Development & Execution
Develop and execute digital shelf content for key retailer partners, including product detail pages (PDPs), enhanced content modules, brand stores, and other retailer-specific content.
Develop creative briefs and partner with internal creative teams and agencies to produce high-quality digital assets that align with brand and retailer requirements.
Manage content projects through briefing, review, legal approval, revision, and final production.
Coordinate content uploads and maintenance across retailer platforms and content management systems.
Execute content updates supporting product launches, seasonal campaigns, promotional programs, and retailer initiatives.
Support content updates and optimization for select brand.com sites, ensuring content remains current and aligned with Brand Experience strategies
Execute Ratings & Reviews programs that strengthen content credibility and improve shopper confidence.
Content Optimization & Insights
Analyze retailer scorecards, content performance metrics, and digital shelf analytics to identify opportunities for improvement.
Leverage internal tools such as Salsify, Profitero, Spotfire and more to monitor search visibility, content quality, and competitive performance.
Work with agency and internal ecommerce partners to conduct regular content audits to identify missing, outdated, or underperforming content and recommend optimization opportunities.
Support SEO and discoverability initiatives by ensuring content is optimized for retailer search algorithms and shopper engagement.
Share insights and recommendations with cross-functional partners to improve digital shelf performance and content effectiveness
Cross-Functional Collaboration
Partner with Sales teams to understand retailer-specific content requirements and opportunities.
Collaborate with eCommerce, Brand Marketing, Creative, and agency partners to align content development with broader business objectives.
Coordinate with content operations and vendor partners to ensure accurate and timely content publication.
Content Operations & Governance
Maintain digital shelf project trackers and manage workflows across multiple brands and retailers.
Ensure consistency, accuracy, and compliance of product content across platforms.
Support process improvements that enhance content quality, efficiency, and speed to market
What we are looking for:
Minimum Requirements:
Bachelor’s Degree
At least 5 years of relevant experience managing content or digital projects
Strong creative acumen with proven success in developing and executing real-time performance content
Able to translate creative feedback into clear, actionable steps for production partners
Excellent leadership and communication skills; able to influence and motivate cross-functional teams
Strong project management capabilities to drive complex initiatives forward
Highly collaborative mindset; team player
Proven ability to work independently and as part of a team, including cross-functional groups
Additional skills and experience that we think would make someone successful in this role:
Experience managing digital shelf content (or ecommerce content)
Agency and/or agency management experience
Consumer Packaged Goods industry or B2C experience
Experience with Amazon, Walmart, and Chewy retailers
#LI-JW1
#LI-Hybrid
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Skills Required
- Bachelor's Degree
- At least 5 years of relevant experience managing content or digital projects
- Strong creative acumen with proven success in developing and executing real-time performance content
- Ability to translate creative feedback into clear, actionable steps for production partners
- Excellent leadership and communication skills; able to influence and motivate cross-functional teams
- Strong project management capabilities to drive complex initiatives forward
- Highly collaborative mindset; team player
- Proven ability to work independently and as part of a team, including cross-functional groups
- Experience managing digital shelf content or ecommerce content
- Agency and/or agency management experience
- Consumer Packaged Goods (CPG) industry or B2C experience
- Experience with Amazon, Walmart, and Chewy retailer platforms
- Experience using Salsify, Profitero, or Spotfire
The J.M. Smucker Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The J.M. Smucker Co. and has not been reviewed or approved by The J.M. Smucker Co..
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Retirement Support — Retirement programs are described as strong, with a company 401(k) match, immediate vesting in some materials, and access to an Employee Stock Purchase Plan. These elements contribute to a favorable view of total compensation value.
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Parental & Family Support — Paid parental leave for all parents and on-site childcare at key locations signal a family-forward approach. Additional supports such as adoption assistance and pet-related leave reinforce this emphasis.
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Leave & Time Off Breadth — Paid time off, seasonal compressed schedules, and flexibility options are highlighted across materials. The ability to start with substantial PTO and buy additional time enhances perceived time-off breadth.
The J.M. Smucker Co. Insights
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.
