Assistant Director, Marketing, Middle & Large Business

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Assistant Director of Marketing

Reporting to the AVP of Marketing & Communications for Middle & Large Business, the Assistant Director of Marketing will lead the marketing strategy and execution for key areas within Middle & Large Business.  

This role has accountability and ownership of the messaging and marketing strategy for General Industries (Education, Healthcare, Real Estate, Manufacturing, Life Science, Technology, Private Equity), Verticals (Construction, Energy, Media Arts & Entertainment, Inland Marine) and Large & Complex (National Accounts, Captives, Complex Liability Solutions and Hartford Excess Solutions) to help support business goals and help drive growth.

Our ideal candidate will build strong relationships with business leaders to understand their priorities and goals and translate them into an actionable marketing strategy, inclusive of presentation materials, marketing collateral, web content, and more. This role will partner closely with internal communications, creative services, research and other integrated marketing channel leads to execute on their cross-channel marketing plans. success of initiatives and provide recommendations and rationale for future campaigns.

Our ideal candidate is a highly organized self-starter with a positive, can-do attitude and exceptional attention to detail. A creative thinker who leverages innovative solutions and insights to drive campaign decisions with excel in a role like this.

This individual will manage a wide range of marketing strategies and tactics, including:

• Development of thorough creative briefs for a variety of project types
• Partner with business SMEs to create compelling marketing messaging and value propositions.
• Write and edit content for a variety of marketing channels, including but not limited to flyers, emails, web content, social media messages, announcements, presentation materials, sales tools, and educational/thought leadership content.
• Plan marketing strategies to help sales efforts in the business units supported and execute measurable marketing tactics, where appropriate, to help drive business growth.
• Work with multiple business contacts within the middle & large business, innovation & risk services and enterprise marketing & communications teams to learn and disseminate information about our business and product solutions across multiple audiences, with a keen focus on helping us differentiate in the market.
• Utilize research/competitive information available to inform the direction and positioning of business initiatives.
• Partner with business contacts and events planning to execute our sponsorship at various large-scale events tied to business strategy and in partnership with the enterprise event planning team.

This individual must be able to manage multiple projects and deadlines, build relationships with key contacts across organizations, and effectively evaluate and prioritize requests. Success in this role also requires the ability to collaborate across multiple teams to coordinate the development of material, maintain a holistic view of the organization, and secure all necessary approvals.

QUALIFICATIONS:

• 7+ years marketing or communication experience.
• Understanding of insurance industry, ideally with P&C background.
• Bachelor’s degree required.
• Extremely organized with a strong attention to detail.
• Strategic thinker.
• Strong writer – prior writing/editing experience. Ability to develop messaging strategies.
• Ability to work collaboratively in a fast-paced environment.
• Able to work both independently and as part of a team.
• Strong understanding of marketing strategy development and effective brief creation.
• Willing to take direction from multiple contacts and juggle multiple deadlines and projects.
• Excellent written and verbal interpersonal communication skills.
• Ability to build trusted partnerships with contacts across business areas.
• Demonstrated ability to understand business objectives and design marketing strategies to effectively support the achievement of goals.
• Consultative skills and the ability to confidently articulate/present the rationale behind marketing and communication strategies.
• Experience in Microsoft Office including Word, Excel and PowerPoint.

Compensation

The listed annualized base pay range is primarily based on analysis of similar positions in the external market. Actual base pay could vary and may be above or below the listed range based on factors including but not limited to performance, proficiency and demonstration of competencies required for the role. The base pay is just one component of The Hartford’s total compensation package for employees. Other rewards may include short-term or annual bonuses, long-term incentives, and on-the-spot recognition. The annualized base pay range for this role is:

Equal Opportunity Employer/Sex/Race/Color/Veterans/Disability/Sexual Orientation/Gender Identity or Expression/Religion/Age

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