Assistant Director, Corporate Communications

Posted 23 Days Ago
Be an Early Applicant
Carlsbad, CA, USA
In-Office
126K-178K Annually
Senior level
Edtech • Fashion • Professional Services • Social Impact
The Role
Leads executive, internal, and external corporate communications, advising senior leaders on messaging, media engagement, thought leadership, and crisis communications. Develops enterprise communication strategies, manages internal editorial programs, coordinates media relations, oversees public relations agencies, and supports reputation management. Partners across departments to align messaging with organizational priorities and brand standards. The role is hybrid in Carlsbad, California, with domestic travel under 20%.
Summary Generated by Built In

Assistant Director, Corporate Communications – We offer a competitive benefits package!

The Company: GIA is the world’s foremost authority in gemology. GIA is a global organization with headquarters located in Carlsbad, CA. GIA in Carlsbad boasts a 17-acre ocean view campus that accommodates approximately 600 of its 3,000 total employees worldwide. It offers many competitive health and commuter benefits that promote the well-being of its employees as well as that of the environment. Click here to learn more about GIA! 

The Location: Overlooking the iconic Flower Fields & Pacific Ocean, this position is located in Carlsbad, California at our corporate headquarters We offer a hybrid schedule with 3 days in the office, provided if metrics such as productivity and the quality of the deliverables are achieved.

The Environment: 

  • On-site cafe - affordable custom breakfast and lunch meals and Starbucks drinks! 

  • Economic friendly services - electric vehicle charging stations on-site 

 

The Culture:  At GIA, our people are at the center of everything we do. We foster a culture of innovation, collaboration and curiosity, where teams learn from one another, celebrate successes and grow together while doing meaningful work with real impact. 

We’re committed to creating an environment where everyone feels valued and inspired to contribute their best. That commitment extends to employee well-being, with robust benefits tailored by location, including medical insurance, retirement contributions, paid time off, life insurance and more. 

Passionate people coming together with a shared purpose—that’s life at GIA. 

What to expect: 

  • We offer competitive medical, dental, vision and matching 401-K plans (no vesting required) 

  • Paid vacation, sick and holidays, tuition assistance, commuter benefits 

Job Overview:

This role leads key elements of GIA’s corporate communications strategy, with primary responsibility for executive and internal communications and a significant role in external communications. The position serves as a strategic communications partner to senior leadership, developing messaging and programs that strengthen GIA’s reputation, engage employees, and advance organizational priorities. The role also contributes to media relations, reputation and crisis communications, and the management of external agency partners.

Essential Duties & Responsibilities:

Executive Communications

  • Develop and lead an executive communications strategy that positions GIA’s CEO and senior leaders as trusted, authoritative voices within the gem and jewelry sector and advances GIA’s mission and organizational priorities.
  • Develop executive communications across speeches, op-eds, social media, presentations, and other external platforms to strengthen executive visibility, credibility, and thought leadership.
  • Identify and evaluate high-value speaking, media, and thought-leadership opportunities that reach priority audiences across premier media, international forums, podcasts, newsletters, and digital channels.
  • Advise and prepare senior leaders for interviews, panels, speaking engagements, and other public-facing opportunities through strategic messaging, briefing materials, and communications coaching.
  • Monitor industry, media, and stakeholder trends and advise senior leaders on strategic engagement opportunities that advance GIA’s mission, reputation, and organizational objectives.
  • Strengthen executive readiness for media engagement through media training, preparation, coaching, and ongoing evaluation of communications effectiveness using monitoring, analysis, and feedback.

Internal Communications

  • Under the leadership of GIA’s Communications Director, create and lead a communications plan that establishes GIA’s CEO and senior leaders as trusted, authoritative figures within the gem and jewelry sector.
  • Extend leadership voice across speeches, op‑eds, social posts, and well-timed public moments that carry weight.
  • Identify venues and opportunities that reach influential audiences, including premier media and international forums as well as more focused channels such as podcasts, newsletters, and online engagements.
  • Prepare leadership ahead of interviews, panels, and advocacy opportunities so each appearance strengthens GIA's authority.
  • Ensure a high standard for executive content, balancing authenticity, thought leadership, and strategic focus.
  • Monitor the field of influence; advise on GIA's leaders should engage to advance GIA’s mission and business objectives.
  • Bolster the organization's preparedness for media engagement through executive media training, while driving ongoing refinement informed by monitoring, analysis, and feedback.
  • Lead the strategy, planning, and execution of enterprise internal communications across channels, ensuring communications inform and engage employees, strengthen understanding of organizational priorities, and support employee alignment.
  • Oversees a robust editorial and communications program that elevates people, leadership, events, and business initiatives.
  • Develop and manage internal leadership communications, including executive announcements, town halls, employee forums, and other engagements.

External Communications

  • Partner with Corporate Communications leadership to shape and execute external communications strategies that strengthen GIA’s reputation, support organizational priorities, and ensure consistent messaging across external audiences.
  • Manage relationships with external public relations agencies and ensure timely execution of communication initiatives.
  • Manage and coordinate media relations activities, including responses to media inquiries, development of key messages and communications materials, and preparation of senior leaders for media engagements.
  • Partner with Corporate Communications leadership on reputation management, issues management, and crisis communications, developing timely, accurate, and consistent messaging that protects GIA’s reputation and aligns with organizational priorities and brand standards

Other duties

  • Serve as a strategic communications partner to departments across GIA, providing communications counsel and ensuring alignment with enterprise messaging, brand standards, and organizational priorities. Perform other duties as assigned.
  • Other duties as assigned

Skills & Abilities:

  • Executive Communication & Influence – Communicates with clarity, confidence, and sound judgment across executive, employee, media, and external stakeholder audiences; adapts messaging to the audience and influences outcomes effectively.
  • Strategic Thinking – Connects communications strategy to organizational priorities, anticipates stakeholder needs, and considers long-term reputation and business implications.
  • Communications Expertise – Demonstrates advanced knowledge of executive communications, internal communications, media relations, reputation management, crisis/issues communications, editorial strategy, and communications measurement.
  • Leadership & Accountability – Demonstrates initiative and ownership, establishes clear priorities, drives execution, and holds self and others accountable for high-quality results.
  • Judgment & Decision Quality – Makes timely, thoughtful decisions in complex or sensitive situations and handles confidential information with discretion and integrity.
  • Collaboration & Relationship Management – Builds trusted relationships across functions and levels, including senior leadership, and navigates differing perspectives constructively.
  • Program & Project Management – Manages multiple high-visibility communications initiatives, stakeholders, agencies, timelines, and competing priorities effectively.
  • Results Orientation – Establishes measures of communications effectiveness, uses insights and feedback to improve outcomes, and maintains high standards for quality and impact.
  • Domestic travel may be required: less than 20%

Minimum Qualifications:

  • Bachelor’s degree in communications, Public Relations, Journalism, Marketing, English, or a related field, or an equivalent combination of education and relevant experience.
  • 8+ years of progressive experience in corporate communications, public relations, or a related field, including significant experience in executive and/or internal communications.
  • Demonstrated experience advising executives and senior leaders on messaging, presentations, media engagements, and sensitive communications.
  • Experience developing and executing enterprise-level communications strategies across multiple audiences and channels.
  • Experience in media relations, reputation management, and crisis/issues communications.
  • Experience managing external agencies, vendors, and complex communications programs.
  • Experience working in a global or complex organization preferred.
  • Gem and jewelry industry experience preferred; international communications experience a plus

Salary Range: $126,000 to $178,000 annually

 

An Equal Opportunity Employer
All employment decisions are made without regard to unlawful considerations of race, sex, religion, national origin, age, disability, or any other legally protected status. Reasonable accommodations are available upon request.

Disclaimer: This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees.

Skills Required

  • Bachelor's degree in communications, public relations, journalism, marketing, English, or a related field, or equivalent education and relevant experience
  • 8+ years of progressive experience in corporate communications, public relations, or a related field
  • Significant experience in executive and/or internal communications
  • Experience advising executives and senior leaders on messaging, presentations, media engagements, and sensitive communications
  • Experience developing and executing enterprise-level communications strategies across multiple audiences and channels
  • Experience in media relations, reputation management, and crisis/issues communications
  • Experience managing external agencies, vendors, and complex communications programs
  • Experience working in a global or complex organization
  • Gem and jewelry industry experience
  • International communications experience
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The Company
3,500 Employees
Year Founded: 1931

What We Do

The Gemological Institute of America (GIA) is a nonprofit institute dedicated to research and education in the field of gemology and the jewelry arts. Founded in 1931, its mission is to protect the gem and jewelry buying public by setting and maintaining the standards used to evaluate gemstone quality through research, gem identification, diamond grading services, and professional educational programs.

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