Assistant Customer Lifecycle Manager

Reposted 7 Days Ago
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Bangkok, Phra Nakhon, Bangkok, THA
In-Office
Senior level
Information Technology • Consulting
The Role
The Assistant Customer Lifecycle Manager will manage loyalty programs, collaborate cross-functionally, analyze data, monitor project performance, and implement marketing initiatives.
Summary Generated by Built In

About LINE MAN Wongnai
We are Thailand’s Leading On-Demand Delivery and Lifestyle e-Commerce platform services. We build technology to help Thai people live better, to empower all local businesses by creating an end-to-end food ecosystem through our channel LINE MAN and Wongnai. Connected consumers, riders, and local businesses and improved the daily life of all parties with restaurants nationwide. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people.


What You’ll Do:

  • Managing end-to-end loyalty program and segmentation projects, from planning to execution.
  • Developing and implementing marketing initiatives to build the new S-curve for our loyalty program.
  • Translating strategy into a clear roadmap for cross-functional teams.
  • Collaborating with product managers to influence product improvement and facilitate feature rollouts.
  • Working together with the campaign marketing, partnership, and business development teams to leverage the user loyalty initiatives.
  • Working closely with data science to ensure maximum customer lifetime value (CLV) and optimal incremental GMV from the utilized budget.
  • Monitoring project performance and translating key insights into actionable recommendations.

What You’ll Need:

  • Bachelor’s degree in Marketing, Business Administration, Economics, Engineering or related field.
  • 5+ years of experience in related role
  • Confident in processing and analyzing complex data sets using Excel or Google Sheet (essential)
  • Strong analytical skills and isn’t afraid of deep-dive analysis
  • A start-up mindset, willing to work hard and do whatever it takes to get things done, sometimes under pressure but usually in a dynamic environment!
  • Willing to learn about new concepts and methodologies
  • Working knowledge of SQL (preferred but not required)
  • CRM experience (preferable but not required)

Skills Required

  • Bachelor's degree in Marketing, Business Administration, Economics, Engineering or related field
  • 5+ years of experience in related role
  • Confident in processing and analyzing complex data sets using Excel or Google Sheet
  • Strong analytical skills and isn't afraid of deep-dive analysis
  • Willing to learn about new concepts and methodologies
  • Working knowledge of SQL
  • CRM experience
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The Company
Klongtoey, Bangkok
2,020 Employees
Year Founded: 1175

What We Do

LINE MAN Wongnai aim to help Thai people live better, to empower all local businesses with our e-Commerce platform for services.Our platform will connect consumers, riders and local businesses and improve the daily life of all parties. And because we are local, we provide the deepest variety and services that are tailor-made for Thai people. We know it’s not easy, and that’s exactly why we want to do it. For press inquiries: [email protected]

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