Assistant Campaign Manager

Assistant Strategist, Influencer Marketing, Blue Hour Studios 

Job Summary 

Blue Hour Studios is seeking a content and influencer marketer to join its campaign execution team to support Influencer Marketing projects and objectives.  Blue Hour Studios is a joint venture content agency powered by Horizon Media and Group Nine Media, offering the following services: content and social strategy, content creation of all kinds (video & photo production, design, editorial), community management, and various facets of CRM. 

The Assistant Strategist, Influencer Marketing will support all social media and influencer programs, working closely with the team to manage team administration, develop creative campaign proposals, contract influencers, execute campaigns, and analyze campaign results.  The ideal candidate thrives in a fast-paced and self-starter environment, understands the social/digital media landscape, and possesses excellent project management skills. 

This position reports to the Associate Director, Social Strategy & Influence.  

Main Duties and Responsibilities 

45% - Campaign Administration:  

• Assist in the execution and production of annual and seasonal influencer campaigns with internal and external business partners, including but not limited to: 

• Influencer identification and outreach 

• Development of campaign briefs for clients and influencers  

• Creation and presentation of influencer lists for client ranking and approval  

• Management of campaign tools  

• Analytics and reporting for campaigns 

• Invoice management and coordination   

• Administrative tasks which include attending account status meetings, shipping/fulfillment, and maintaining/organizing campaign assets 

30% - Reporting and Analytics:  

• Work closely with team to curate, analyze, and develop post-campaign reporting, including but not limited to: 

• Organization & synthesis of campaign raw data at a granular post-level  

• Development of key learnings and insights from the reporting  

• Development of relevant graphs and charts to illustrate campaign performance  

• Maintain internal insights database (i.e. benchmarks)  

• Continuous development of case studies for awards, marketing, and presentations 

20% - Team Administration:   

• Vetting, coordination of bicoastal vendor meetings  

• Contribute to Horizon’s influencer marketing practice and digital experiences department  

• Participate in internal brand and client meetings 

• Lead and oversee influencer payments and invoicing, working with Assistant Strategist and Accounting Team to coordinate timely billing and influencer payments 

5% - New Business: 

• Research & develop insights around social media platforms, influencers, competitive brands, and trends to assist in the development of new business proposals 

• Organize, schedule, and recap brainstorms  

• Assist in the development of new business proposals including but not limited to: 

• Identifying sample influencers 

• Vetting influencers, vendors, and technologies with an eye to operational and cost efficiencies  

• Proposal development inclusive of PowerPoint building, writing, and organizing relevant materials  

• Champion digital/social influencer programs across the agency 

Supervisory Responsibilities 

N/A 

Knowledge and Skills Required 

• Passion for social media and influencer marketing  

• Interest in talent relations, management, or digital marketing  

• Strong understanding of social platforms, strategy, and landscape (Facebook, Twitter, Instagram, YouTube, TikTok, etc) 

• Team player, and enthusiastic self-starter who is also extremely innovative, creative, professional and resourceful 

• Familiarity with digital reporting, data, and analytics  

• Ability to thrive in a fast-paced environment and handle multiple projects  

• Must have strong verbal and written communication skills  

• Strong collaboration skills 

• Ability to manage through a high level of ambiguity to actionable recommendations/solutions 

• Very proficient with Microsoft Office (Word, Powerpoint, and Excel)  

• BA/BS required (Communications, Advertising, Marketing or related field) 

The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

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