Assistant Brand Manager

Posted 13 Hours Ago
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Manchester, Greater Manchester, England, GBR
In-Office
Junior
Healthtech • Manufacturing
The Role
Support Senior Brand Manager to plan and execute ATL/BTL integrated marketing campaigns for tissue brands. Manage agencies, social content, budgets, website and retailer assets, analyse performance and support product, packaging and regulatory tasks while providing day-to-day administrative support to the brand team.
Summary Generated by Built In

Help shape the voice of some of the UK’s most loved household brands. If you’re passionate about marketing and ready to make a real impact, this is your opportunity to grow your career with purpose.

About the role

We are looking for an Assistant Brand Manager – Consumer Tissue to join our Brand Marketing team. In this role, you will support the delivery of marketing activity across our leading tissue brands—Plenty, Cushelle and Velvet—playing a key part in driving brand growth and consumer engagement.

You’ll be responsible for day-to-day campaign execution, ensuring activity is delivered effectively against agreed objectives and KPIs.

This is a full-time, hybrid role, with 3 days in our Didsbury office and up to 2 days working from home.

What you will do

In this varied role, you will:

  • Support the Senior Brand Manager in delivering ATL and BTL marketing plans in line with global strategy
  • Build strong relationships with internal teams, global stakeholders, agencies and retail partners
  • Partner with cross-functional teams to support brand strategy, product launches and media activity
  • Plan and execute integrated marketing campaigns, with a strong focus on digital and social channels
  • Manage external agencies (media, PR, digital), including briefing, creative development, performance tracking and reporting
  • Own and deliver social media content for Plenty and Cushelle, managing content calendars and performance
  • Ensure brand content and assets are optimised for retailer platforms
  • Support the management and development of brand websites in collaboration with internal digital teams
  • Work with internal teams to enhance ratings and reviews and support DTC activity
  • Support PR campaigns and broader brand initiatives
  • Manage allocated budgets, including tracking spend, raising POs and reconciling monthly costs
  • Analyse market, consumer and performance data to inform decision-making and track KPIs
  • Support product development, including packaging updates and regulatory changes
  • Coordinate artwork development, including copy, approvals and timelines
  • Provide day-to-day administrative support to the brand team

Who you are

We’re looking for someone who brings:

  • Experience working within a marketing environment - multi discipline a distinct advantage (Digital, TV etc)
  • FMCG experience is beneficial
  • Strong organisational skills and attention to detail
  • The ability to manage multiple priorities in a fast-paced environment
  • A collaborative mindset, with experience working cross-functionally
  • Confidence in managing projects and delivering to deadlines
  • Strong communication and presentation skills
  • Analytical thinking and the ability to interpret data and draw insights
  • Confidence using tools such as Excel and PowerPoint
  • A proactive, positive “can-do” attitude

A degree in business or marketing is helpful, but we value skills, potential and mindset just as much.

What we can offer you

You’ll also be part of a collaborative, ambitious and supportive marketing team that encourages growth, creativity and continuous development.

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good  |  Excel Together |  Be You with Us

#Essity-UK #Hybrid #LI-KB1

Application End Date:23 Jun 2026Job Requisition ID:Essity262531

Skills Required

  • Experience working within a marketing environment
  • Strong organisational skills and attention to detail
  • Ability to manage multiple priorities and deliver to deadlines
  • Collaborative mindset with cross-functional working experience
  • Strong communication and presentation skills
  • Analytical thinking and ability to interpret data and draw insights
  • Confidence using Excel and PowerPoint
  • FMCG experience
  • Degree in business or marketing
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The Company
Neenah, WI
17,013 Employees
Year Founded: 2017

What We Do

Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity

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