Job Description :
Job title: Assistant Brand Manager
Location: Milan
Contract: Permanent
Language Requirements: Fluent Italian & English
About us
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!
At Diageo Italy we are creating a new marketing team with the ambition of becoming a strong marketing powerhouse to help drive the next phase of growth across Italy.
About the role
Whether you’re involved in launching a spirited and innovative campaign, developing fresh and exciting products, tapping into a new generation of consumers or delving into the insights that spark the next big idea, there are a huge variety of projects and roles on offer. But all our positions demand the same levels of resilience, strategic thinking and creativity that drives growth and does justice to the quality of our brands.
Character is everything to us at Diageo. We’re looking for the bold, daring and pioneering spirit that has sustained us for hundreds of years. If you share our sense of adventure, you’ll thrive here. With opportunities to shape the career you want, through continuing learning and development, and the support of talented peers.
Your Key Responsibilities
Drive and project manage the creation of long-term brand strategy and brand plans based on consumer, customer, and shopper insight
Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space)
Find, own and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function
Shape the brand to thrive in a digital environment, develop long term digital strategy & social media plans
Own the shadow P&L for the brands across the market. Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan
Understand and manage pricing & promo strategy, margin mix and volume drivers
Translates strategies into brilliantly executed plans that consistently beat the competition and gain share
About You:
2+ years of relevant marketing experience
Holistic skill set across various marketing growth drivers as well as a track record of delivering transformational business results
A history of working across media, digital, experiential, PR, culture
Experience working across multiple countries/geographies
Our Offer
An inclusive company culture that puts employees and their development first
A competitive salary with bonus and many benefits that suit your lifestyle
An industry leading parental leave policy
…and of course, THE best colleagues!
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for Diageo to thrive and to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.
Don’t let anything stop you from applying!
Worker Type :
RegularPrimary Location:
TurinAdditional Locations :
Job Posting Start Date :
2025-07-10Similar Jobs
What We Do
Diageo's official LinkedIn account. We're a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry.
With over 200 brands sold in 180 countries, our portfolio has remarkable breadth. From centuries-old names to exciting new entrants, and global giants to local legends, we're building the very best brands out there, and with over 30,000 talented people based in over 135 countries, we're a truly global company. With such diversity, we're able to truly represent our broad consumer base and think differently about the future.
To maintain our position as leaders in the alcoholic beverage market, we always invest in the future and are mindful of the impact we have. Because just like the legends of our past, we're here to raise the bar – for people as well as the planet
