Assistant Brand Manager

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in China
Remote
Mid level
Appliances • Manufacturing
The Role
Owns Church & Dwight personal care and beauty brands in China. Responsibilities include interpreting market insights, developing product pipelines, deploying global brand strategies locally, creating integrated marketing plans, optimizing portfolios, expanding customer and e-commerce channels, collaborating cross-functionally, and developing distributor and commercial team capabilities. Requires strong marketing expertise, communication, ownership, innovation, English proficiency, and experience in FMCG, brand development, e-commerce, digital marketing, and new product development.
Summary Generated by Built In

A collective energy and ambition. A place where you can make a real difference.


We’re a company that genuinely cares about our people, our products, our consumers and the environment.


Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.

United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.

Job title: Assistant Brand Manager

Department & Location: Global Markets Group, Shanghai

Report to: Senior Brand Manager

Role Summary

Founded in 1846, Church & Dwight is one of the leading consumer packaged goods companies in the U.S. We manufacture and market a broad range of leading household, personal care and specialty products to consumers and business customers in 135 countries. Well-known brands marketed around the world include ARM & HAMMER, FIRST RESPONSE, NAIR, ORAJEL, OXICLEAN, TROJAN, STERIMAR, BATISTE, L’IL CRITTERS, VITAFUSION, PEARLDROPS and many more.

Church & Dwight’s Export team conducts business in over 130 countries and represents one of the fastest growing business units within Church & Dwight. China market is a very strategic and important market within in Church & Dwight.

Role Accountabilities and Responsibilities

  • End to end responsible for Church & Dwight personal care & beauty care brands in China.
  • Anticipate new and emerging opportunities through interpretation of marketing insights & intelligence;
  • Identify the opportunities to improve the new product pipeline to line up with the organization’s long-term goals;
  • Brand Building – Work with international marketing team to understand global brand strategy, and then deploy global strategy with local insights. Know and reinforce brand standards. Communicate compelling brand propositions and reasons to believe. Be ambassadors of the brands;
  • Integrated Marketing Strategy & Plans – Deploy marketing strategies and activities in order to deliver both brand building and business development targets;
  • Product Portfolio Development & Optimization -Develop deep product and portfolio knowledge based on local insights(consumer insight, channel insight);
  • Customer/Channel/EC Marketing - Identify opportunities and create programs designed to grow specific channels and customers. Build collaborative relationships with strategic and preferred customers. Leverage industry stakeholders. Promote growth through a shared understanding of success criteria;
  • Cross-Functional Collaboration - Ability to understand, communication with internal & external counter partners.
  • Capability Development – Work with Senior Brand Manager to develop and implement training and development plans for associates in the respective distributor brand teams and C&D China commercial team. Sets SMART goals for distributor brand marketing team and closely supervises them in delivering the annual targets set-forth. Cultivates and supports top-class performance of self and the team;

Qualifications:  

  • Young talent with potential
  • Strong thinking & problem-solving capabilities
  • Ability to nurture and contribute to innovation and creative solutions
  • Strong ownership, and self-oriented.
  • Strong verbal and written communicator to work with cross-functional teams and global counterparts.
  • Solid functional marketing expertise
  • Lifelong learner and strong people developer
  • Passion for winning in the marketplace
  • Must have excellent English oral and written communications skills. 

Minimum Education and Experience Requirements:  

Education:

Bachelor’s Degree required, MT will be preferred.

Experience

  • Has solid fundamental marketing knowledge and skill set, brand building and brand development
  • Has experience in multi-task management, project management.
  • At least 3~5 years working experience in international FMCG companies, experience in NPD will be a plus
  • Has experience in ecommerce and digital marketing
  • Great collaboration, especially with internal and external key partners

The job will be based at in Church and Dwight Shanghai office, and will require occasional (~25%) domestic travel.

————————————————————————————————————

我已了解这份工作岗位说明书涵盖了我的主要工作职责,这份文件将根据实际需要定期回顾更新。I understand that this covers the main duties and responsibilities of my role, and that this job description will be reviewed and updated periodically.

Job Holder 员工

签名Document Signed by: ________________日期Date:___________________

Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/

Skills Required

  • Bachelor's degree
  • Strong thinking and problem-solving capabilities
  • Ability to contribute to innovation and creative solutions
  • Strong ownership and self-direction
  • Strong verbal and written communication skills
  • Solid functional marketing expertise
  • People development capabilities
  • Excellent English oral and written communication skills
  • Solid knowledge and skills in marketing, brand building, and brand development
  • Experience managing multiple tasks and projects
  • At least 3–5 years of experience in international FMCG companies
  • New product development experience
  • E-commerce and digital marketing experience
  • Strong collaboration with internal and external partners
  • Master's degree

Church & Dwight Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Church & Dwight and has not been reviewed or approved by Church & Dwight.

  • Retirement Support Retirement programs include a 401(k) match alongside profit sharing, forming a robust savings package with clear vesting parameters. This structure meaningfully enhances long‑term total rewards.
  • Healthcare Strength Medical coverage offers multiple plan choices, including a zero‑deductible option, with company‑funded HSA support and access to mental‑health resources. These features contribute to comprehensive health protection.
  • Strong & Reliable Incentives Annual bonuses and performance incentives are common components, adding meaningful value to total compensation. This consistency reinforces pay beyond base salary.

Church & Dwight Insights

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The Company
HQ: Ewing, New Jersey
5,075 Employees
Year Founded: 1846

What We Do

Church & Dwight is a world leader in household and personal care products. Our brands include ARM & HAMMER®, Batiste™, OxiClean™, Trojan™, XTRA™, Nair™, First Response™, Spinbrush™, Orajel™, Vitafusion™, Li’l Critters™, Water Pik®, Zicam®, TheraBreath® and HERO. Founded in 1846, we have operations globally and are listed in the S&P 500. At Church & Dwight, we power people’s every day by providing quality, affordable consumer products. This is a place where ambition meets impact. We take pride in owning our areas of expertise. Our team of high aptitude people innovate and focus on new ways of doing things. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win. We live by our pillars – they ground us in a shared sense of purpose and guide major decisions about the business and our people. And we believe that we all have something to contribute and something to gain from working together. Bring your determination: We’ll give you the space to own your success and do work you didn’t know was possible. Bring your team spirit: We’ll offer you an open-minded and low-ego environment. Bring your courage: We’ll help you make a tangible impact on the business

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