Job Title: Assistant Brand Manager – Vaseline Social
Work Location: Mumbai HO
WHAT’S THE OPPORTUNITY:
Vaseline is Unilever’s largest Skin Care brand globally. In India too, we are the No. 1 Body Care brand, on great momentum — recently crossing the coveted INR 1000 Cr turnover milestone to join HUL’s elite brands. Yet despite this scale and momentum, we are only scratching the surface of opportunity, with <10% annual penetration.
We are looking for an experienced Social and AI-first marketer to lead the Social and AI / AEO transformation of Vaseline in India.
This is not a role to manage social channels. We want a consumer, culture and platform obsessed brand builder to help Vaseline win on Social and AI — shaping what people see, search, share and say, and making it India's most talked-about and culturally relevant skincare brand.
You will shape how Vaseline shows up in culture, communities and conversations. You will craft the brand’s social strategy, define its social tone of voice, identify emerging consumer, cultural and platform trends, build platform-native content ecosystems, and create breakthrough social and collab activations that Gen Z and young millennials want to engage with, share, remix and talk about.
You will own both Brand Say and Others Say and lead the brand’s AEO / GEO (Answer / Generative Engine Optimization) charters - ensuring Vaseline wins across consumers’ minds, feeds and searches.
PROFILE REQUIREMENT – WHO ARE WE LOOKING FOR
5-7 years of experience in leading brand and social media marketing
Led social strategy, content strategy and activations for a brand – not just ran a calendar
Curious, entrepreneurial, ownership mindset; obsessed with internet culture and communities; comfortable with creative strategy and data; measures success by outcomes, not vanity metrics
Bonus: AEO / GEO (Answer / Generative Engine Optimization)
Skills Required
- 5-7 years of experience in leading brand and social media marketing
- Led social strategy, content strategy and activations for a brand (not just managing a calendar)
- Curious, entrepreneurial, ownership mindset; obsessed with internet culture and communities
- Comfortable with creative strategy and data; measures success by outcomes, not vanity metrics
- Experience or knowledge of AEO / GEO (Answer / Generative Engine Optimization)
Unilever Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unilever and has not been reviewed or approved by Unilever.
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Healthcare Strength — Healthcare coverage is described as comprehensive, spanning medical, dental, vision, life insurance, and occupational health support alongside a 24/7 employee assistance program. Wellbeing offerings such as health checks, resilience tools, and counseling support the perceived depth of health-related benefits.
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Retirement Support — Retirement support includes a 401(k) match that reaches up to 5% of base salary, strengthening the overall value of the package. Share and savings options are also referenced as part of longer-term financial support beyond salary.
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Flexible Benefits — Benefits customization is enabled through tools such as a “My Reward” system and a “Benefits Envelope” that allows employees to personalize selections. Flexible working approaches are also associated with improved overall satisfaction, reinforcing perceived choice and adaptability in the total rewards offering.
Unilever Insights
What We Do
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
