**This is a hybrid position requiring on-site work at our Needham, MA location every Tuesday, Wednesday, and Thursday**
The Assistant Brand Manager plays a critical role in supporting brand growth by executing marketing initiatives, managing projects, and collaborating cross-functionally to bring brand strategies to life. Core brands worked on will consist of Cooked Perfect® Meatballs, RollerBites® and Eisenberg ® Franks. This role is responsible for assisting in the development and execution of go-to-market plans, analyzing market data, and optimizing brand performance while working closely with internal teams and external partners. Key channels of activation and execution will take place in Retail Grocery, Club, Foodservice and C-Store.
Key Responsibilities:
Execution & Project Management
- Support cross-functional teams (Customer Marketing, Sales, R&D & Finance) to drive brand initiatives.
- Support agency partners in developing creative assets, packaging, and promotional materials.
Digital & Media Management
- Assist in the execution of digital marketing campaigns, including social media and paid media.
- Track and analyze media performance, providing insights to optimize campaigns.
- Collaborate with media and creative agencies to ensure alignment with brand objectives.
Consumer & Market Insights
- Analyze market data, consumer trends, and category insights to support brand decision-making.
- Assist in consumer research projects, interpreting findings to inform marketing strategies.
- Monitor competitor activity and industry trends to identify opportunities and threats.
Go-to-Market Execution
- Support product launches, promotions, and brand activations in alignment with the brand strategy.
- Develop and maintain marketing materials, including presentations, sell sheets, and digital assets.
- Partner with Customer Marketing teams to ensure brand messaging and execution consistency at retail, c-store, and food service locations.
Financial Acumen & P&L Management
- Manage marketing budget, tracking expenses, and ROI for brand initiatives.
- Assist in P&L analysis to understand brand profitability and make data-driven recommendations.
- Work with finance/accounting teams to track and manage marketing spend.
Product & Innovation Development
- Support product development initiatives, assisting in research, packaging, and positioning.
- Track competitive trends and assist in identifying new product opportunities.
Brand Management & Growth Strategy
- Maintain consistency in brand messaging across channels and customer touchpoints.
- Support the development of brand plans, including annual marketing calendars and activation plans.
Strategic Thinking & Business Leadership
- Contribute to brand planning, identifying key insights and growth opportunities.
- Support the development of recommendations based on data and market trends.
- Collaborate cross-functionally to align marketing efforts with broader business goals.
Leadership & Team Development
- Work collaboratively across departments to execute brand plans effectively.
- Build strong relationships with internal stakeholders and external agency partners.
Qualifications & Experience:
- Education: Bachelor’s Degree in Business Administration, Marketing, or other related fields. An MBA in Marketing is preferred.
- Experience: 2-5 years of experience in brand marketing, consumer goods, creative agency or related industry.
Key Skills:
- Strong project management and organizational skills.
- Proficiency in data analysis and ability to translate insights into implications and recommendations. Experience with syndicated data (Circana, Nielsen, etc.) preferred.
- Experience with digital marketing, media planning, and consumer research.
- Ability to create branded assets in-house using Canva or other related creative tools
- Ability to access and analyze data from consumption and shipping data tools.
- Ability to work cross-functionally and manage multiple stakeholders.
- Strong communication and presentation skills.
- Knowledge of P&L management and financial analysis is a plus
- Enjoy top-tier Medical, Dental, Vision coverage.
- Pamper your furry friends with Pet Insurance.
- Stay fit with our Wellness Plan and Free Gym Access.
- Boost your skills with Employee Tuition Reimbursement.
- Unlock endless opportunities with College Scholarship for dependents.
- Reap the Rewards of Our Bonus Program Available to Our Salary and Hourly Employees.
- Receive a Generous 401k Company Match.
- Take advantage of Competitive Paid Time Off.
- Elevate Your Safety Net with Company-Sponsored Life Insurance Coverage.
- Receive Relocation Assistance for a Smooth Transition.
- Earn Rewards through our Employee Bonus Referral Program.
- Elevate Your Workplace Experience with Community Impact Opportunities.
- Celebrate Together with Employee Appreciation BBQs, Happy Hours, Birthdays, & More!
Opportunity Calls! Unsure if you meet all requirements? Don't hesitate, apply!
Our recruitment process is prompt and transparent. Your resume will receive swift attention from our talent professionals. If chosen, you'll undergo a recruiter phone screen, followed by interviews with key team members. We value your potential.
At Home Market Foods, we champion equal opportunities for all, prohibiting discrimination based on race, religion, gender, and more. Our commitment extends across all aspects of employment, ensuring a fair and inclusive workplace.
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What We Do
Home Market Foods is a dynamic food manufacturing company that is the market leader in a number of meat-based meal and snack categories. We have grown substantially across our markets through excellence in innovation, operations, and customer service. This success has been nurtured by our ownership group and an expanding team of world-class leaders. HMF is building on our track record through complementary acquisitions and a growing number of business development initiatives. HMF’s business model is poised to continue to thrive and offer greater opportunities for our customers and team. With corporate headquarters in Needham, MA and a manufacturing facility in Norwood, MA, we are comfortably located within the Boston metropolitan area
