Your Opportunity as the Assistant Brand Manager, Marketing
The Assistant Brand Manager, Marketing is responsible for assisting with the brand’s strategy development and execution through data analysis (including Circana), performance tracking, project leadership through Stagegate process, and collaboration with cross-functional partners. This individual will be someone interested in brand management with a strong data & analytical foundation that can turn insights into actionable recommendations. In addition to supporting the annual business processes and general management, the Assistant Brand Manager, Marketing will have ownership over the Marketing budget & brand-specific projects.
We are hiring Assistant Brand Managers for three of our biggest and most dynamic businesses:
- Smucker’s Uncrustables: Smucker’s Uncrustables is a beloved CPG brand and one of the fastest growing brands in the center store. A strategic focus for the JM Smucker Company, the brand provides tremendous opportunity for motivated marketing professionals to be part of something special – driving a fast-growing, leading brand at a multi-billion-dollar CPG company.
- Meow Mix: The only brand cats ask for by name is the #1 Dry Cat food brand, Meow Mix. Delivering the taste cats crave across our portfolio of dry, wet and treats, Meow Mix is a strategic focus for the JM Smucker company. The brand offers tremendous opportunities for motivated marketing professionals to help shape strategy, unlock growth, and lead execution across multiple channels and exciting initiatives within a multi-billion-dollar CPG company.
- Peanut Butter: The Peanut Butter portfolio, which includes iconic brands such as Jif, Smucker’s Natural, Santa Cruz Organic, and Smucker’s Goober, is a strategic focus for The J.M. Smucker Co. The portfolio provides a tremendous opportunity for a motivated marketing professional to help shape strategy, unlock growth, and lead execution across a dynamic collection of brands at a multi-billion-dollar CPG company.
Location: Orrville, Corporate Offices
Work Arrangements: Hybrid - onsite a minimum of 9 days a month primarily during core weeks as determined by the Company; maybe more as business need requires.
In this role you will:
Market & Competitor Analysis
- Evaluates data and market trends impacting the business to develop strong recommendations and strategies
- Develops actionable insights and strong roadmaps through close collaboration with base brand team, sales, and insights/reporting team.
- Catalog relevant competitive and consumer information relating to respective categories (IRI Panel Data, NPD, Consumer Studies, etc.) to feed the business planning process.
Brand and Marketing Management
- Support Brand team in development of annual brand plan, marketing objectives, long-range and annual operating plan.
- Identify growth opportunities for the portfolio, showcasing size of prize and significance to gain buy-in.
- Collaborate with cross-functional partners in the development of new product ideas and platforms, product improvements or value engineering, and new product activation strategies, taking approved projects through the Stage Gate process.
General Administrative
- Management of the Marketing budgets
- Foster, contribute and lead, as appropriate, communication flow across disciplines
- Understand data reporting systems including Circana
- Service ad-hoc information requests from Marketing Team
- Hand raise for one-off tasks / projects that pop up throughout the year
What we are looking for:
Minimum Requirements:
- Bachelor’s degree (Marketing or Business degree is preferred)
- At least 2 years of relevant CPG brand marketing experience
- Experience manipulating/analyzing syndicated data (preferably IRI or Nielsen) to tell a marketing story and/or make recommendations about the business
- Experience with Excel, Word, PowerPoint
- Detail-oriented
- Data/system knowledgeable/savvy
- Strong communication and leadership skills
- Demonstrated analytical strength
- Experience tracking & optimizing business results, driving projects with cross functional excellence
The Right Place for You
We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.
Stay connected with us on LinkedIn®
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, genetic information, age, national origin, disability status or protected veteran status.
Skills Required
- Bachelor's degree; Marketing or Business preferred
- At least 2 years of relevant CPG brand marketing experience
- Experience manipulating and analyzing syndicated data, preferably IRI or Nielsen, to develop marketing insights and recommendations
- Experience with Excel, Word, and PowerPoint
- Detail-oriented
- Data and systems knowledge
- Strong communication and leadership skills
- Demonstrated analytical strength
- Experience tracking and optimizing business results and driving cross-functional projects
The J.M. Smucker Co. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The J.M. Smucker Co. and has not been reviewed or approved by The J.M. Smucker Co..
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Retirement Support — Retirement programs are described as strong, with a company 401(k) match, immediate vesting in some materials, and access to an Employee Stock Purchase Plan. These elements contribute to a favorable view of total compensation value.
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Parental & Family Support — Paid parental leave for all parents and on-site childcare at key locations signal a family-forward approach. Additional supports such as adoption assistance and pet-related leave reinforce this emphasis.
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Leave & Time Off Breadth — Paid time off, seasonal compressed schedules, and flexibility options are highlighted across materials. The ability to start with substantial PTO and buy additional time enhances perceived time-off breadth.
The J.M. Smucker Co. Insights
What We Do
Each generation of consumers leaves their mark on culture by establishing new expectations for food and the companies that make it. At The J.M. Smucker Co., it is our privilege to be at the heart of this dynamic with a portfolio that appeals to each generation of people and pets with products found in 90 percent of U.S. homes and countless restaurants. This includes a mix of iconic brands consumers have always loved such as Folgers®, Jif® and Milk-Bone® and new favorites like Café Bustelo®, Smucker’s® Uncrustables® and Rachael Ray® Nutrish®. By continuing to immerse ourselves in consumer and pet parent preferences for food, how it’s purchased and how the companies that make it should operate, we will maintain the important role we play in their lives. This will allow us to continue growing our business and the positive impact we have on all of those who count on us.
