Pernod Ricard is the world leader in premium international champagne and spirits.
Created in 1975 by the merger of Ricard and Pernod, the Group has developed through organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious and comprehensive brand portfolios in the industry, including: Absolut Vodka, Ricard, Ballantine’s, Chivas Regal, Jameson, Martell, Havana Club, Beefeater, Malibu, Mumm and Perrier-Jouët.
Pernod Ricard’s brands are distributed across 160+ markets and by its own salesforce in 73 markets. Pernod Ricard Belgium is a distribution affiliate responsible for operations in Belgium and Luxembourg. The internship will be based in Belgium but will have a Benelux scope, with possible occasional travel to Pernod Ricard Nederland in Amsterdam.
Job description:
We are looking for a marketer that is curious, proactive, and a critical thinker to help take Lillet to new heights in the hearts and minds of Belgian and Dutch consumers.
Under the direction of the Brand Manager, the Assistant Brand Manager will play a key role in the achievement and growth of the brand. This role focuses on aiding in the development of brand planning and developing and executing brand activities that are consumer centric.
Roles and responsibilities:
STRATEGY & DECISION-MAKING
- Campaign & activation development: In partnership with the Brand Manager, lead agency briefs, coordinate with Sales teams, and ensure flawless execution of campaigns and activations. Drive post-campaign analysis to optimize future initiatives.
- Data-driven decision making: Analyze sales performance, market research, and category trends to understand business performance and identify opportunities for growth.
- Market & competition benchmarking: Monitor competitors’ communication and activations to identify best practices and inspiration for brand development.
SUPPORT
- Campaigns: Support the Brand Manager in content production in collaboration with our creative agency (briefing & approvals) and prepare/upload files for the Digital team.
- Marketing activations: Follow up on marketing activation and partnership requests, ensuring smooth stakeholder management with our partners and internal requesters to deliver materials and bottles.
- Material production: Coordinate with suppliers, check samples, validate, and follow up to ensure quality and timely delivery.
- Field activities: Participate in on-the-ground activities and activations to strengthen brand presence.
DAY-TO-DAY
- Data & reporting: Track Lillet sell-in/sell-out data and update dashboards.
- Trade Marketing support: Provide ad hoc support to Trade Marketing teams regarding brand fit and design approvals.
- Cross-functional collaboration: Work closely with the Brand Ambassador, Trade Marketing, Sales, Digital, and external partners to drive brand initiatives.
- Team support: Accompany the Brand Manager in meetings with internal departments and external stakeholders.
EVENTS
- Tactical event support: Contribute to the organization of events for Lillet and prestige brands such as Perrier-Jouët and Sainte Marguerite.
- Stakeholder management: Coordinate with PR agencies, event suppliers, and customers to ensure successful event execution.
Student profile
- University cursus, preferable in Business or Commerce
- Marketing experience, preferable in FMCG or spirit industry is a plus
- High level of initiative and entrepreneurial spirit
- Creativity to bring new ideas to life
- Strong communication and interpersonal skills (written and oral)
- Strong organization skills with attention to detail and accuracy
- Team player and proactivity
- Fluent in English
- Proficient in Microsoft office
Job Posting End Date:
Target Hire Date:
2027-01-04Target End Date:
2027-07-02Skills Required
- University studies, preferably in Business or Commerce
- Marketing experience, preferably in FMCG or the spirits industry
- High initiative and entrepreneurial spirit
- Creativity and ability to develop new ideas
- Strong written and oral communication skills
- Strong organizational skills with attention to detail and accuracy
- Teamwork and proactive working style
- Fluency in English
- Proficiency in Microsoft Office
Pernod Ricard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Pernod Ricard and has not been reviewed or approved by Pernod Ricard.
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Healthcare Strength — Pay and benefits are described as strong overall, supported by comprehensive medical, dental, and vision coverage alongside life and disability insurance. Wellbeing support is reinforced through mental-health resources and broader wellness programming.
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Retirement Support — Retirement benefits are positioned as a standout part of the package, including a 401(k) with a match and an additional profit-sharing contribution for eligible employees. A legacy defined-benefit pension is also referenced for certain earlier hires, adding depth to long-term financial support.
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Parental & Family Support — Family-related benefits are unusually broad, including paid parental leave, paid caregiver leave, backup child/elder care resources, and adoption/surrogacy reimbursement. Additional supports such as Milk Stork and fertility/ART coverage further strengthen family-building coverage.
Pernod Ricard Insights
What We Do
Pernod Ricard is a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organisation in the world. The Group represents 240 premium brands available in more than 160 countries. We are 18,500 exceptionally talented people worldwide with our own salesforce in 73 countries. Our portfolio is one of the most comprehensive in the market with every major category of wine and spirits, providing Pernod Ricard with a unique competitive advantage. To keep growing our business, transforming our industry and making a positive impact on the world, we believe in the power of human connection. Creating ‘convivialité’ is our business and our raison d’être. As ‘créateurs de convivialité’, our purpose is to turn every social interaction into a genuine, friendly and responsible experience of sharing. We believe there can be no convivialité with excess and strive to be sustainable and responsible at every step, from grain to glass.
